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GBTA Research Reveals Insight into Hotel Policies and Programs


Posted by Kevin Iwamoto on 04/09/2014

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A new GBTA study, Insight into Hotel Policies and Programs: United States, has found that more than half (58%) of travel managers feel they have more control over their company’s hotel policy than they did a few years ago. When it comes to hotel programs, corporate travel managers view their primary responsibilities as:

- Driving savings / controlling costs (70%)

- Ensuring travelers are using preferred suppliers (54%)

- Motivating travel behavior rather than mandating policy (41%)

- Driving compliance (39%)

A vast majority of corporate travel managers surveyed (91%) indicated their company had a preferred hotel program in place. The average corporate preferred hotel program contains 280 hotel properties that employees can choose from, with individual properties representing 69% of hotel agreements and chain-wide agreements making up 31%.   When corporate travel managers are deciding which hotels to sign as preferred providers, location of hotel (85%) and negotiated discounts (82%) are taken into consideration most often. More than half (53%) of those surveyed also take the safety and security of a property into consideration. 

For us at Lanyon, these results demonstrate the value of using technology like Lanyon’s to manage a very challenging annual sourcing process.  For global clients, the technology provides consistency and data documentation that is defensible and automated, creating a win/win for both buyers and suppliers.

The study is available exclusively to GBTA members, and non-members may purchase the report through the GBTA Foundation by emailing pyachnes@gbtafoundation.org.

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