We know that room block piracy and poaching results in a variety of negative impacts — such as loss of time, money and brand reputation for meeting professionals and the hospitality industry.
But thanks to the Convention Industry Council (CIC), meeting professionals have a new set of resources to assist in preventing rogue businesses from recruiting attendees and exhibitors away from hotel bookings — and to mitigate the impact should it occur.
In order to create these helpful resources, the Convention Industry Council’s Accepted Practices Exchange (APEX) initiative assembled a workgroup chaired by Michael Dominguez of MGM Resorts International, and MaryAnne Bobrow, CAE, CMP, CMM, CHE, of Bobrow Associates, Inc.
APEX examined the issue from the perspective of a variety of stakeholders — including hotels, event organizers, housing bureaus, destination marketing organizations and industry associations — to create definitions and resources for planners, as well as overall education.
The group then developed a toolkit to provide an overview of the issues, implications for stakeholders, a list of state attorneys general, and guidance and resources on how to handle the issue.
Thanks to the CIC and their volunteers for collaborating on this important issue, and creating such a valuable resource for our industry!
For the toolkit and resources, visit: www.conventionindustry.org/StandardsPractices/APEX/roomblocks.aspx