Virtual event success: how to add value for your attendees

Posted by Lanyon on 04/19/2016

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Are you (and your company) considering taking your next event virtual?

One of the biggest advantages to virtual events – for both your company and your attendees – is saving money.

But, we know that one of the biggest challenges of virtual events is being able to provide the same “onsite” experience and value to attendees.

Read about how this software company made its annual flagship event “virtual” – and overcame the obstacles of providing value and experience to their attendees by using the Lanyon Smart Events Cloud®.

The first step this software company took to keep the attendee journey intact? They were careful about event marketing messaging – they used Lanyon Smart Events Cloud® to tailor specific messages to individual, segmented communities.

“The event is very big into segmentation – into communities, and we were able to match the messaging throughout our e-marketing campaigns,” said the event manager for the company’s flagship event. “Our event has grown so much – this segmentation makes a big conference seem smaller and more intimate.”

Lanyon partnered with Sonic Foundry, an industry leader in video capture and webcasting, to seamlessly transition the software company’s annual flagship event into a virtual event – and the events manager for the software company was able to rest assured that his event would go off without a hitch.

With the success of its virtual version, the company turned to Lanyon to provide a unified event management solution. The result has been phenomenal, providing a better experience for attendees, presenters and exhibitors – all of whom now only have one login to manage.

It has also been great for the company’s events team. Integration costs and time spent marrying the various pieces of data were skyrocketing, and the company is now easily accessing reporting and event data.

“All the attendee data on session attendance and on-demand viewing is at the hands of our marketing person who handles leads,” said the event manager. “They can go in and see who is looking at sessions, and even where in that presentation are the most hits happening. This information becomes really valuable to our marketing managers who are in turn able to work the sales.”

Read more about how Lanyon helped this software company take their event virtual.

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Meetings and Conventions Magazine — 5 Tips to Make Your Event More Environmentally Friendly — May 2016

Posted by Lanyon Staff on 05/11/2016

Earth Day fell on April 22 this year. As happens every year, people from around the world agreed on that day to turn off lights, reflect on ways to make our planet cleaner and take steps to reduce waste. 
As we in this industry know, bringing together thousands of people can create a great deal of waste and emissions. However, we can make conscious decisions every day, at every event, to make sure we are doing all that we can to make our events environmentally friendly.

Read the original article here.


Lanyon Selected to Power GBTA’s Worldwide Events

Posted by Lanyon on 05/02/2016

Dallas, Texas (April 28, 2016) — Lanyon, a global leader in meetings, events and travel software, today announced that the Global Business Travel Association (GBTA) has selected the company’s RegOnline® software to power their global events. The agreement reinforces Lanyon’s commitment to provide best-in-class software to the association marketplace.


How Dreamforce Mastered Event Registration With Salesforce’s Scott Owens

Posted by Lanyon on 04/25/2016

Salesforce, the world’s leading CRM technology provider, is one of the most recognizable names in the tech industry. And with over 172,000 attendees, their flagship event, Dreamforce, is the largest software conference on Earth. They’re also a Lanyon customer.


PCMA Convene – 5 Tips to Max Out Your Mobile Event App – April 2016

Posted by Lanyon Staff on 04/11/2016

If you’ve attended an event, or even walked around any street recently, it’s a safe bet you saw a lot of folks walking around with their heads down, eyes trained on their smartphones, thumbs busily scrolling up and down their screens.

What’s so awesome about their phones? Most likely, they were engaged with an app. 


...read the original article here.


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