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Virtual event success: how to add value for your attendees


Posted by Lanyon on 04/19/2016

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Are you (and your company) considering taking your next event virtual?

One of the biggest advantages to virtual events – for both your company and your attendees – is saving money.

But, we know that one of the biggest challenges of virtual events is being able to provide the same “onsite” experience and value to attendees.

Read about how this software company made its annual flagship event “virtual” – and overcame the obstacles of providing value and experience to their attendees by using the Lanyon Smart Events Cloud®.

The first step this software company took to keep the attendee journey intact? They were careful about event marketing messaging – they used Lanyon Smart Events Cloud® to tailor specific messages to individual, segmented communities.

“The event is very big into segmentation – into communities, and we were able to match the messaging throughout our e-marketing campaigns,” said the event manager for the company’s flagship event. “Our event has grown so much – this segmentation makes a big conference seem smaller and more intimate.”

Lanyon partnered with Sonic Foundry, an industry leader in video capture and webcasting, to seamlessly transition the software company’s annual flagship event into a virtual event – and the events manager for the software company was able to rest assured that his event would go off without a hitch.

With the success of its virtual version, the company turned to Lanyon to provide a unified event management solution. The result has been phenomenal, providing a better experience for attendees, presenters and exhibitors – all of whom now only have one login to manage.

It has also been great for the company’s events team. Integration costs and time spent marrying the various pieces of data were skyrocketing, and the company is now easily accessing reporting and event data.

“All the attendee data on session attendance and on-demand viewing is at the hands of our marketing person who handles leads,” said the event manager. “They can go in and see who is looking at sessions, and even where in that presentation are the most hits happening. This information becomes really valuable to our marketing managers who are in turn able to work the sales.”

Read more about how Lanyon helped this software company take their event virtual.
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Read the original article here.


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...read the original article here.


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