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4 Stats You Should Know About Your Millennial Attendees


Posted by Kevin Iwamoto on 08/20/2014

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I just read a great article on PCMA’s site by Corey Domek that outlines 4 things that you should know about your new Millennial attendees:

1-Millennials check their smartphones 43 times per day;

2-60 percent of US Millennials will give personal information to a trusted brand;

3-Facebook is still the #1 place they discover new content;

4-60 percent want to hear about something other than your meeting;

Meeting planners and managers all take note: your youngest and fastest-growing stakeholders are definitely changing, and you will need to adjust and change to create relevant content and experiences.

How many Millennials are attending your events, and what are you doing to communicate with them more effectively?

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...read the original article here.


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