Did you catch the Big Data session at GBTA 2014? The session featured:
- Amy Margolis, Sr Director, Corporate Travel, Meetings & Events, CA Technologies
- Craig Banikowski, Sr. Manager Travel Meetings and Fleet, Amgen Inc.
- Mary Lake, Sr. Manager, Global Meeting Solutions, AbbVie
- Mike Stiles, Sr. Corporate Events Manager, Adobe
The panel was moderated by our own Anthony Miller, CMO of Lanyon.
The response from the audience was amazing, as many buyers in the room acknowledged that the combination of transient and meetings spend was high on their radar.
That’s great news for us at Lanyon, as we’re the only technology company today that can gather and provide this combined enterprise “Big Data” for the corporations of the world — not just in the U.S.
Are you combining travel & events data for analysis at your organization? What are the benefits you’re experiencing?
Read a great review on the session from Successful Meetings here.