I recently read that Delta Airlines will be offering free entertainment on their planes. What a win for their frequent travelers! But before you all yell out “Woo hoo!” and go fist bumping each other, the free entertainment is contingent upon downloading the Gogo in-flight app.
Well that’s no big deal you say. But do you think staring at an iPhone or Samsung screen for 5 hours is going to be good for your eyes? And come to think of it, not everyone has a smart device, especially children, so I can just imagine the fight over a single iPad between siblings with a frustrated parent trying to dispense some wisdom ala Solomon.
Now, here’s the real kicker: While Delta saves BIG money by not having to install and maintain all of the little and big screens in the various cabins of service, (make no mistake, this is a significant savings for Delta in terms of weight balance, equipment maintenance, programming costs, and licenses, etc.) these personal devices suck more power than a vampire on a diet.
This means that any flight over 3 hours will have passengers whose phones and tablets may be prone to running out of power; devices may run out of power altogether on any international flights or long haul domestic flights. So this means that Delta may now have to install power outlets for the seats, which, granted is less to maintain cost-wise than LCD screens, but still creates another situation for Delta that they may want to change over the course of time.
The bottom line is this: Even the best ideas have the potential for solving one situation only to create another. Make sure you have considered all or at least most of the pros and cons before you create policies, processes or change management programs like SMMP. It will save you a lot of heartache, cost, and grief further down the road.