What Really Awesome Event Websites Have – And You’re Missing

Posted by Madeline Hessel on 08/15/2016

< Back to Blog

The right marketing can ensure you get the largest and most relevant audience for your event – but your efforts shouldn’t stop there. You want to build a buzz around your event and get your registrants engaged and talking before, during and after the event.

And the number one rule of marketing? NSAMCWADLP: Never Start A Marketing Campaign Without A Dedicated Landing Page. In other words, never start your “campaign,” or event, without having a “landing page,” a webpage to send prospective attendees to.

Your event’s website is your biggest promotional tool – it’s the first place your audience looks for information, and where they’ll spend the most time interacting with your brand in advance of the event.

You might be asking yourself, “But what should my event’s website look like? What should it say? How can an event website help me drive attendance to my event?”

We’ve got your answers here:
  1. What Should Your Event Website Look Like?
Your goal should be to build a sleek, professional-looking website that’s easy to use and navigate.
Screen Shot 2016-08-09 at 2.51.38 PM.png
This is the homepage of the website for our annual event, Lanyon Live. Notice that the page is simple and branding is consistent. Also, our “Call to Action,” or the action we want visitors of this website to take, is abundantly clear: we want them to register for the event.  

Every detail counts: is the most important information front and center? Do all the links and buttons work? Does it take too many clicks to get to a certain page? Are the fonts scaled correctly and easily readable regardless of web-browser?

It’s important to maintain consistency across your event promotions and marketing to build brand awareness throughout the event journey and maintain a professional look and feel. Make sure your emails, website, mobile app and other event materials and communications all look like they’re from the same family — they should share the same fonts, headers, footers, colors and logos. Attendees should be able to immediately recognize items pertaining to your event.
  1. What Should Your Event Website Say?
The second most-important rule in marketing: have a “Call To Action,” or CTA.

Your CTA should be 3-5 action words (that means verbs, people!) that tell your audience to take action. A really great CTA for event marketing? “Register” – it’s that simple!

Notice in the picture of the Lanyon Live event website above, the CTA for “Register” exists twice on the page, and entices you to click on it. And speaking of clicks...
  1. How Can Your Event’s Website Help You Drive Attendance to Your Event?
It’s hard to be sure what works best without experimenting a little. Not sure what will grab the most responses? Suspect that different wording might boost your conversion rate? Measure the number of page sessions, time on page, average session duration, and most importantly, how many “goal completions” (aka registrations!) are completed.

Then, use the lessons you learned from this data to inform your decisions at your next event. If attendees loved your streamlined, minimalist-style website, keep it similar for next year! If you received multiple requests for additional information, consider building more of that into your site. If page views were higher on your agenda page then on your info page, how can you utilize elements from your agenda page into your info page?

In Conclusion:
With the right event management tools and a dash of innovation, you can work wonders for your event marketing. RegOnline® by Lanyon offers a host of easy-to-use marketing tools that deliver professional-looking results without the price tag of outsourcing to web designers and other contractors.

We’ll walk you through some top tips on how to successfully market your event throughout the attendee journey and drive the most value.

Cvent and Lanyon Announce Merger

Posted by Lanyon on 11/29/2016

Cvent and Lanyon have merged


Lanyon Launches Smart Events Cloud 2016

Posted by Lanyon on 09/19/2016

Lanyon Launches Smart Events Cloud 2016


Meetings Today-Lanyon Launches Smart Events Cloud 2016-July 2016

Posted by Patrick Mendoza on 07/26/2016

Lanyon, a meetings and travel software company, released a new version of its Smart Events Cloud platform that features a number of significant enhancements, a simplified user interface and improved scalability.


Lanyon Launches New Functionality and Salesforce Integration for the Company's Smart Events Cloud®

Posted by Lanyon on 07/25/2016

New release delivers event ROI transparency for marketing teams


Lanyon Selected as Event technology Provider by Meeting Professionals International

Posted by Lanyon on 06/15/2016

Lanyon Selected as Event Technology Provider by Meeting Professionals International


Meetings and Conventions Magazine — 5 Tips to Make Your Event More Environmentally Friendly — May 2016

Posted by Lanyon Staff on 05/11/2016

Earth Day fell on April 22 this year. As happens every year, people from around the world agreed on that day to turn off lights, reflect on ways to make our planet cleaner and take steps to reduce waste. 
As we in this industry know, bringing together thousands of people can create a great deal of waste and emissions. However, we can make conscious decisions every day, at every event, to make sure we are doing all that we can to make our events environmentally friendly.

Read the original article here.


Lanyon Selected to Power GBTA’s Worldwide Events

Posted by Lanyon on 05/02/2016

Dallas, Texas (April 28, 2016) — Lanyon, a global leader in meetings, events and travel software, today announced that the Global Business Travel Association (GBTA) has selected the company’s RegOnline® software to power their global events. The agreement reinforces Lanyon’s commitment to provide best-in-class software to the association marketplace.


How Dreamforce Mastered Event Registration With Salesforce’s Scott Owens

Posted by Lanyon on 04/25/2016

Salesforce, the world’s leading CRM technology provider, is one of the most recognizable names in the tech industry. And with over 172,000 attendees, their flagship event, Dreamforce, is the largest software conference on Earth. They’re also a Lanyon customer.


PCMA Convene – 5 Tips to Max Out Your Mobile Event App – April 2016

Posted by Lanyon Staff on 04/11/2016

If you’ve attended an event, or even walked around any street recently, it’s a safe bet you saw a lot of folks walking around with their heads down, eyes trained on their smartphones, thumbs busily scrolling up and down their screens.

What’s so awesome about their phones? Most likely, they were engaged with an app. 


...read the original article here.


PREVIOUS   1|2|3|4|5|6|7|8|9 NEXT 
Mobile search icon Search