Asia Pacific Surpasses Europe to Become World’s Largest Regional Travel Market

Posted by Kevin Iwamoto on 12/17/2013

< Back to Blog

For a few years now, I've been educating audiences worldwide about the impending shift of traveler volumes moving from US and EMEA travelers to Asia-Pacific travelers. According to the experts at PhoCusWright, it's happening sooner than later.

According to a new PhoCusWright Asia Pacific and Global Edition report, APAC surged past Europe to become the world's largest regional travel market in 2012, with US$326 billion in gross travel bookings. Despite economic uncertainty in some APAC markets, PhoCusWright projects 8% growth for the total APAC travel market through 2015.

In another significant sign of the rapid changes taking place across APAC, Japan has ceded its position to China as the largest APAC travel market. With double-digit gains through the forecast period, China will account for nearly a third of the regional travel market by 2015.

"Not only is China the largest APAC market, it is now the second-largest travel market worldwide, exceeded in gross travel bookings only by the U.S.," says PhoCusWright research analyst Chetan Kapoor.

Another significant finding in the study shows that, while the vast majority of APAC's travel bookings are still made offline, the region's online travel penetration is expected to jump from 24% in 2012 to 31% by 2015. The explosive popularity of web-enabled mobile devices is a significant driver of online travel growth across the region.

If you do business in the APAC theater, PhoCusWright's Asia Pacific Online Travel Overview Sixth Edition provides sizing and projections for the region's total and online leisure/unmanaged business travel markets from 2011-2015, including analysis by segment and country market. The report analyzes competitive dynamics throughout the region, with insight into gross bookings and growth rates in Australia-New Zealand, China, India, Japan, Southeast Asia and Northeast Asia. For the first time, the report also sizes mobile travel in three major markets: China, Japan and India.

Some really interesting research is also shared in the report, specifically:

1-Analysis of key travel segments (air, hotel, rail and car)
2-Examination of the online travel agency landscape – local vs. global players and strategic developments
3-Review of social media and mobile trends affecting travel distribution

I highly recommend you check it out, as it will help you plan your APAC strategies for 2014 and beyond.


– Blog postChina — The Tiger That's No Longer Crouching


Cvent and Lanyon Announce Merger

Posted by Lanyon on 11/29/2016

Cvent and Lanyon have merged


Lanyon Launches Smart Events Cloud 2016

Posted by Lanyon on 09/19/2016

Lanyon Launches Smart Events Cloud 2016


Meetings Today-Lanyon Launches Smart Events Cloud 2016-July 2016

Posted by Patrick Mendoza on 07/26/2016

Lanyon, a meetings and travel software company, released a new version of its Smart Events Cloud platform that features a number of significant enhancements, a simplified user interface and improved scalability.


Lanyon Launches New Functionality and Salesforce Integration for the Company's Smart Events Cloud®

Posted by Lanyon on 07/25/2016

New release delivers event ROI transparency for marketing teams


Lanyon Selected as Event technology Provider by Meeting Professionals International

Posted by Lanyon on 06/15/2016

Lanyon Selected as Event Technology Provider by Meeting Professionals International


Meetings and Conventions Magazine — 5 Tips to Make Your Event More Environmentally Friendly — May 2016

Posted by Lanyon Staff on 05/11/2016

Earth Day fell on April 22 this year. As happens every year, people from around the world agreed on that day to turn off lights, reflect on ways to make our planet cleaner and take steps to reduce waste. 
As we in this industry know, bringing together thousands of people can create a great deal of waste and emissions. However, we can make conscious decisions every day, at every event, to make sure we are doing all that we can to make our events environmentally friendly.

Read the original article here.


Lanyon Selected to Power GBTA’s Worldwide Events

Posted by Lanyon on 05/02/2016

Dallas, Texas (April 28, 2016) — Lanyon, a global leader in meetings, events and travel software, today announced that the Global Business Travel Association (GBTA) has selected the company’s RegOnline® software to power their global events. The agreement reinforces Lanyon’s commitment to provide best-in-class software to the association marketplace.


How Dreamforce Mastered Event Registration With Salesforce’s Scott Owens

Posted by Lanyon on 04/25/2016

Salesforce, the world’s leading CRM technology provider, is one of the most recognizable names in the tech industry. And with over 172,000 attendees, their flagship event, Dreamforce, is the largest software conference on Earth. They’re also a Lanyon customer.


PCMA Convene – 5 Tips to Max Out Your Mobile Event App – April 2016

Posted by Lanyon Staff on 04/11/2016

If you’ve attended an event, or even walked around any street recently, it’s a safe bet you saw a lot of folks walking around with their heads down, eyes trained on their smartphones, thumbs busily scrolling up and down their screens.

What’s so awesome about their phones? Most likely, they were engaged with an app. 


...read the original article here.


PREVIOUS   1|2|3|4|5|6|7|8|9 NEXT 
Mobile search icon Search