Taking a Look Back at 2013: Meetings Recover, SMM Grows, and Social Media Rules

Posted by Kevin Iwamoto on 12/11/2013

< Back to Blog

It’s the end of the year and the perfect time to take a moment to reflect on all that’s passed in our industry. 2013 was a big year for both the meetings and events industry and for us here at ACTIVE Network. We wrote up our thoughts on our corporate blog and wanted to share these three event tech industry trends we saw:

  • Meetings and Events continued to stage a comeback from the recession, with approximately 9% of the average company’s entire budget now spent on Meetings and Events1;
  • The need for visibility into this spend is driving the adoption of Strategic Meetings Management (SMM) by more organizations around the world2;
  • More companies are incorporating social media into their event-management strategies ─ not only for marketing purposes, but also to enrich attendees’ experiences and extend the life of their events.

In addition to these key trends, our company also experienced some significant product highlights and awards, such as:

  • We announced the SMART EVENTS™ Cloud ─ the industry’s first and only solution that integrates SMM and event marketing technologies to bring “Big Data” to the meetings and events industry;
  • We introduced a new ACTIVE RegOnline™, a completely redesigned, intuitive event-management solution that makes it easy to manage and promote small- to mid-sized events. The integrated sourcing tool allows planners to send eRFPs to hundreds of thousands of hotels and venues around the world;
  • JR Sherman, Senior Vice President and Senior General Manager, was named one of Business Travel News’ “Top 25 Most Influential Executives.”

Check out an in-depth review of the year here in an ACTIVE Network blog post.  We thank you for your support this year, and wish you a safe and happy Holiday Season.


1. “Managing the Evolution: Meetings Management for the SMB Organization,” Aberdeen Group, Nov. 2012

2. Global Business Travel Association report, “The State of Strategic Meetings Management 2013”


Cvent and Lanyon Announce Merger

Posted by Lanyon on 11/29/2016

Cvent and Lanyon have merged


Lanyon Launches Smart Events Cloud 2016

Posted by Lanyon on 09/19/2016

Lanyon Launches Smart Events Cloud 2016


Meetings Today-Lanyon Launches Smart Events Cloud 2016-July 2016

Posted by Patrick Mendoza on 07/26/2016

Lanyon, a meetings and travel software company, released a new version of its Smart Events Cloud platform that features a number of significant enhancements, a simplified user interface and improved scalability.


Lanyon Launches New Functionality and Salesforce Integration for the Company's Smart Events Cloud®

Posted by Lanyon on 07/25/2016

New release delivers event ROI transparency for marketing teams


Lanyon Selected as Event technology Provider by Meeting Professionals International

Posted by Lanyon on 06/15/2016

Lanyon Selected as Event Technology Provider by Meeting Professionals International


Meetings and Conventions Magazine — 5 Tips to Make Your Event More Environmentally Friendly — May 2016

Posted by Lanyon Staff on 05/11/2016

Earth Day fell on April 22 this year. As happens every year, people from around the world agreed on that day to turn off lights, reflect on ways to make our planet cleaner and take steps to reduce waste. 
As we in this industry know, bringing together thousands of people can create a great deal of waste and emissions. However, we can make conscious decisions every day, at every event, to make sure we are doing all that we can to make our events environmentally friendly.

Read the original article here.


Lanyon Selected to Power GBTA’s Worldwide Events

Posted by Lanyon on 05/02/2016

Dallas, Texas (April 28, 2016) — Lanyon, a global leader in meetings, events and travel software, today announced that the Global Business Travel Association (GBTA) has selected the company’s RegOnline® software to power their global events. The agreement reinforces Lanyon’s commitment to provide best-in-class software to the association marketplace.


How Dreamforce Mastered Event Registration With Salesforce’s Scott Owens

Posted by Lanyon on 04/25/2016

Salesforce, the world’s leading CRM technology provider, is one of the most recognizable names in the tech industry. And with over 172,000 attendees, their flagship event, Dreamforce, is the largest software conference on Earth. They’re also a Lanyon customer.


PCMA Convene – 5 Tips to Max Out Your Mobile Event App – April 2016

Posted by Lanyon Staff on 04/11/2016

If you’ve attended an event, or even walked around any street recently, it’s a safe bet you saw a lot of folks walking around with their heads down, eyes trained on their smartphones, thumbs busily scrolling up and down their screens.

What’s so awesome about their phones? Most likely, they were engaged with an app. 


...read the original article here.


PREVIOUS   1|2|3|4|5|6|7|8|9 NEXT 
Mobile search icon Search