Want to get people talking about your event? Twitter may be closest thing to electronic word-of-mouth in the world of social media.
And the great thing about Twitter is that you can start the conversation … but others will take it and run. And, if you can involve some Twitter super users in the conversation, you can broaden your reach to thousands of new prospects.
At its heart, Twitter is simply a public forum where anyone can read, write and share messages (tweets). Messages on Twitter are limited to 140 characters, and can be categorized by keyword or topic by placing a hashtag symbol (#) in front of a word or phrase (with no spaces). These hashtags allow similar tweets to be grouped around a common conversation topic (e.g. #SuperBowl or #WhiteHouse).
But, as with all social media, you need a strategy for Twitter. Why is this your social media platform of choice? Is it highly valued in your industry? Are all the movers and shakers using it?
“If you’re going to use Twitter, you need to build it into the fiber of your event,” says Michelle Bruno, President of Bruno Group Signature Events, and a top industry ‘tweeter.’ “Yes, it’s a marketing channel, but it’s also a content channel, an outreach channel, a customer service channel and a community building channel. And it takes a dedicated, continuous approach. You need to tweet every day, and you need to tweet valuable content.”
Here are some tips on tweeting:
- Every tweet should have a purpose. What action do you want people to take?
- Tie in a link to your registration page when and where appropriate.
- Use less of a business voice and more of a personal voice.
- Don’t broadcast sales messages.
- Be yourself.
- Be relevant.
- Be conversational.
- Provide something your followers can’t find elsewhere – links to behind-the-scenes interviews or sneak peeks.
- Make it shareable.
- People will frequently retweet questions and facts. Use them in your strategy.
- Quotes are always popular and shareable.
For a deeper dive into Twitter – and a complete and definitive guide to using social media for events, download the Lanyon Social Media Playbook, with articles and checklists for best using each of the major social media platforms.
Have you grown your event attendance via Twitter? Please tell us how here.