Facebook is often the first social media stop for most businesses — probably because it has the largest base of personal users (1.32 billion monthly active users worldwide as of June 30, 2014, according to Facebook).
Facebook is all about relationships — whether you’re unearthing new customers/members/attendees or deepening and continuing relationships with old ones. Your Facebook community can be a strong and loyal advocate, helping to improve your event, crowdsource content and spread the word about your initiatives.
Setting up and starting your business on Facebook is actually pretty straightforward. (You can save the more complex work for later.)
Here are some tips for using Facebook:
- Take the time to learn about Facebook and how it works.
- Do your research. Review your Insights pages and your competitors’ Facebook pages to see what they’re doing.
- Set a specific goal. How many likes for this month? Do you want to drive registrations or gather leads? Make sure you have a system in place to measure that goal.
- Respond to people immediately. More people are using Facebook as a customer service tool — and according to Edison Research, 42 percent of them expect a response within an hour!
- Be human. Tell stories. Be entertaining.
- Have a content plan — perhaps even an editorial calendar. Plan activities, events, contests, polls, surveys, etc.
- Lots and lots of pictures! Most people on Facebook share photos.
- Be educational. Teach me something relevant and I’ll share it.
- Don’t just post. Have conversations.
- Use calls to action.
- Think mobile.
For a deeper dive into Facebook — and a complete, definitive guide to using social media for events — download Lanyon’s Social Media Playbook, featuring articles and checklists for best practices when using each of the major social media platforms.
What are your event goals when using Facebook? Please share!