Make More 'Friends' For Your Event - on Facebook

Posted by Lanyon Staff on 12/11/2014

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Facebook is often the first social media stop for most businesses — probably because it has the largest base of personal users (1.32 billion monthly active users worldwide as of June 30, 2014, according to Facebook).

Facebook is all about relationships — whether you’re unearthing new customers/members/attendees or deepening and continuing relationships with old ones. Your Facebook community can be a strong and loyal advocate, helping to improve your event, crowdsource content and spread the word about your initiatives.

Setting up and starting your business on Facebook is actually pretty straightforward. (You can save the more complex work for later.)

Here are some tips for using Facebook:

  • Take the time to learn about Facebook and how it works.
  • Do your research. Review your Insights pages and your competitors’ Facebook pages to see what they’re doing.
  • Set a specific goal. How many likes for this month? Do you want to drive registrations or gather leads? Make sure you have a system in place to measure that goal.
  • Respond to people immediately. More people are using Facebook as a customer service tool — and according to Edison Research, 42 percent of them expect a response within an hour!
  • Be human. Tell stories. Be entertaining.
  • Have a content plan — perhaps even an editorial calendar. Plan activities, events, contests, polls, surveys, etc.
  • Lots and lots of pictures! Most people on Facebook share photos.
  • Be educational. Teach me something relevant and I’ll share it.
  • Don’t just post. Have conversations.
  • Use calls to action.
  • Think mobile.

For a deeper dive into Facebook — and a complete, definitive guide to using social media for events — download Lanyon’s Social Media Playbook, featuring articles and checklists for best practices when using each of the major social media platforms.

What are your event goals when using Facebook? Please share!


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Lanyon, a meetings and travel software company, released a new version of its Smart Events Cloud platform that features a number of significant enhancements, a simplified user interface and improved scalability.


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Meetings and Conventions Magazine — 5 Tips to Make Your Event More Environmentally Friendly — May 2016

Posted by Lanyon Staff on 05/11/2016

Earth Day fell on April 22 this year. As happens every year, people from around the world agreed on that day to turn off lights, reflect on ways to make our planet cleaner and take steps to reduce waste. 
As we in this industry know, bringing together thousands of people can create a great deal of waste and emissions. However, we can make conscious decisions every day, at every event, to make sure we are doing all that we can to make our events environmentally friendly.

Read the original article here.


Lanyon Selected to Power GBTA’s Worldwide Events

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Dallas, Texas (April 28, 2016) — Lanyon, a global leader in meetings, events and travel software, today announced that the Global Business Travel Association (GBTA) has selected the company’s RegOnline® software to power their global events. The agreement reinforces Lanyon’s commitment to provide best-in-class software to the association marketplace.


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PCMA Convene – 5 Tips to Max Out Your Mobile Event App – April 2016

Posted by Lanyon Staff on 04/11/2016

If you’ve attended an event, or even walked around any street recently, it’s a safe bet you saw a lot of folks walking around with their heads down, eyes trained on their smartphones, thumbs busily scrolling up and down their screens.

What’s so awesome about their phones? Most likely, they were engaged with an app. 


...read the original article here.


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