10 Best Practices for Using Mobile Event Apps

Posted by Kevin Iwamoto on 02/13/2014

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The following post on best practices for going mobile for your event is from Rebecca Yetzer, one of our writers here at ACTIVE Network. Enjoy the read!

Mobile event apps are more than just a replacement for paper guides. They’re a tool for engaging your audience with the event and with one another. They enrich the overall conference experience for your attendees and provide tangible outputs from the event – content, contacts, etc. – documenting their value. They can also extend the reach of your event to a remote audience at hybrid events.

Whether you already have a mobile event app or you’re just beginning development, it will quickly become an invaluable part of your event experience. Make sure you’re employing these Top Ten Best Practices:

  1. Start with strategy. Approach a mobile technology provider with event objectives rather than desired features and functions. Mobile technology changes quickly, and there may be newer ways to reach the same goals.
  2. Know what you need. Select a mobile app as a solution to an existing problem or as part of an event strategy, rather than something “cool” that everyone else has.
  3. Less is more. Limit the number of features to 10 or less, such as mobile registration and mobile check in. Too many options can overwhelm users, crowd the user interface and drain battery life.
  4. Focus on the user experience. Look for an intuitive, easy-to-navigate application with a simple user interface for mobile event management.
  5. Consider your audience. Know what types of devices attendees use, and select a provider that can accommodate those specific platforms.
  6. Adoption is key. Add a budget for promoting the event app to attendees. Adoption will suffer if users don’t know about it.
  7. Think beyond the event. Select an application that provides value before, during and after the event.
  8. Provide onsite assistance for new users. Not everyone knows his or her way around a mobile app so it’s important to provide some guidance.
  9. Consider your venue. Not every conference center has free Wi-Fi or great mobile network coverage in every room, which may greatly impact how attendees access and experience the mobile event app.
  10. Plan your time. Give yourself ample time to select and configure a mobile application. Organizations that carefully think through strategy and implementation typically experience better results. Start at least six months out.

Share your best practices and tips in the comments section below!

Get more tips on mobile apps for events – from strategy and tactics to monetization and metrics – with the ACTIVE Network Mobile Playbook.


Lanyon Launches Smart Events Cloud 2016

Posted by Lanyon on 09/19/2016

Lanyon Launches Smart Events Cloud 2016


Meetings Today-Lanyon Launches Smart Events Cloud 2016-July 2016

Posted by Patrick Mendoza on 07/26/2016

Lanyon, a meetings and travel software company, released a new version of its Smart Events Cloud platform that features a number of significant enhancements, a simplified user interface and improved scalability.


Lanyon Launches New Functionality and Salesforce Integration for the Company's Smart Events Cloud®

Posted by Lanyon on 07/25/2016

New release delivers event ROI transparency for marketing teams


Lanyon Selected as Event technology Provider by Meeting Professionals International

Posted by Lanyon on 06/15/2016

Lanyon Selected as Event Technology Provider by Meeting Professionals International


Meetings and Conventions Magazine — 5 Tips to Make Your Event More Environmentally Friendly — May 2016

Posted by Lanyon Staff on 05/11/2016

Earth Day fell on April 22 this year. As happens every year, people from around the world agreed on that day to turn off lights, reflect on ways to make our planet cleaner and take steps to reduce waste. 
As we in this industry know, bringing together thousands of people can create a great deal of waste and emissions. However, we can make conscious decisions every day, at every event, to make sure we are doing all that we can to make our events environmentally friendly.

Read the original article here.


Lanyon Selected to Power GBTA’s Worldwide Events

Posted by Lanyon on 05/02/2016

Dallas, Texas (April 28, 2016) — Lanyon, a global leader in meetings, events and travel software, today announced that the Global Business Travel Association (GBTA) has selected the company’s RegOnline® software to power their global events. The agreement reinforces Lanyon’s commitment to provide best-in-class software to the association marketplace.


How Dreamforce Mastered Event Registration With Salesforce’s Scott Owens

Posted by Lanyon on 04/25/2016

Salesforce, the world’s leading CRM technology provider, is one of the most recognizable names in the tech industry. And with over 172,000 attendees, their flagship event, Dreamforce, is the largest software conference on Earth. They’re also a Lanyon customer.


PCMA Convene – 5 Tips to Max Out Your Mobile Event App – April 2016

Posted by Lanyon Staff on 04/11/2016

If you’ve attended an event, or even walked around any street recently, it’s a safe bet you saw a lot of folks walking around with their heads down, eyes trained on their smartphones, thumbs busily scrolling up and down their screens.

What’s so awesome about their phones? Most likely, they were engaged with an app. 


...read the original article here.


Dallas Business Journal — RealPage exec joins Lanyon as president, COO — March 2016

Posted by Lanyon Staff on 03/22/2016

Dallas Business Journal — RealPage exec joins Lanyon as president, COO — March 2016
Meetings, events and travel software company Lanyon has hired Dirk Wakeham as its president and chief operating officer.
Wakeham joins Dallas-based Lanyon from RealPage Inc. (Nasdaq: RP), a rental housing software business headquartered in Carrollton. During his five years as president of RealPage, Wakeham lead the company through an initial public offering and grew revenue to more than $300 million.

...read the original article here.


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