The following post on best practices for going mobile for your event is from Rebecca Yetzer, one of our writers here at ACTIVE Network. Enjoy the read!
Mobile event apps are more than just a replacement for paper guides. They’re a tool for engaging your audience with the event and with one another. They enrich the overall conference experience for your attendees and provide tangible outputs from the event – content, contacts, etc. – documenting their value. They can also extend the reach of your event to a remote audience at hybrid events.
Whether you already have a mobile event app or you’re just beginning development, it will quickly become an invaluable part of your event experience. Make sure you’re employing these Top Ten Best Practices:
- Start with strategy. Approach a mobile technology provider with event objectives rather than desired features and functions. Mobile technology changes quickly, and there may be newer ways to reach the same goals.
- Know what you need. Select a mobile app as a solution to an existing problem or as part of an event strategy, rather than something “cool” that everyone else has.
- Less is more. Limit the number of features to 10 or less, such as mobile registration and mobile check in. Too many options can overwhelm users, crowd the user interface and drain battery life.
- Focus on the user experience. Look for an intuitive, easy-to-navigate application with a simple user interface for mobile event management.
- Consider your audience. Know what types of devices attendees use, and select a provider that can accommodate those specific platforms.
- Adoption is key. Add a budget for promoting the event app to attendees. Adoption will suffer if users don’t know about it.
- Think beyond the event. Select an application that provides value before, during and after the event.
- Provide onsite assistance for new users. Not everyone knows his or her way around a mobile app so it’s important to provide some guidance.
- Consider your venue. Not every conference center has free Wi-Fi or great mobile network coverage in every room, which may greatly impact how attendees access and experience the mobile event app.
- Plan your time. Give yourself ample time to select and configure a mobile application. Organizations that carefully think through strategy and implementation typically experience better results. Start at least six months out.
Share your best practices and tips in the comments section below!
Get more tips on mobile apps for events – from strategy and tactics to monetization and metrics – with the ACTIVE Network Mobile Playbook.