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6 Tips for Budgeting for a Mobile Event App


Posted by Kevin Iwamoto on 02/21/2014

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The blog post below is from Rebecca Yetzer, one of our content marketers here at ACTIVE Network. Enjoy this interesting read: 

Costs for a mobile app for events can range from free (for do-it-yourself apps) to $50,000 (for custom-built native apps). Since few organizations have extra money to throw at new projects, you’ll likely need to find ways to mitigate the costs. Here are 6 suggestions on how to monetize mobile event apps…

How to Establish a Budget:

  1. The largest portion of your budget will be development time and costs to build the mobile event app. To develop a realistic budget, here are six factors to consider:  Establish a strategyAs we highlighted in a blog post last week, revisit your mobile strategy document and determine what features and functions you must have, such as mobile registration and mobile check in, in order to meet your goals and what “extras” you can forgo. Establish a requirements document to compare vendor responses.
  2. Free vs custom: Once you’ve developed your strategy, Determine whether you’ll need a custom-built app or if you can use one of the mobile event apps already on the market.
  3. If you’re going to custom create, do you need a native app or a Web-enabled app?
  4. There are some developers that will charge based upon the number of downloads. If you’re using that model, be sure to factor in your projected downloads.
  5. Factor in the costs you will eliminate, as well, such as printing and shipping event guides.
  6. Are you using this mobile event app for a single event or as a persistent community solution? Not only will this impact your costs and resources, but it may allow you to spread those development costs.

Download the free ACTIVE Network Mobile Playbook for articles, checklists and tips today!

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