Enjoy reading this post on how to use mobile event apps to make gamification a success by Don Munro, Sr. Content Manager at ACTIVE Network:
Your mobile event app can play a key role in making a success of gamification – the process of using game, social and reputation mechanics to drive desired behaviors, for example improving booth traffic and lead gen.
Here are three easy tips for making gaming on your mobile event app successful:
- Design your event game with the strategy of improving the adoption of the mobile app. For example, offer points for each Twitter post that can recognize attendees as “key influencers.
- Create a leaderboard online – that attendees can access via the mobile app – that designates various titles for various levels of involvement.
- Design a “mission” – such as visiting a certain number of booths to earn a badge – for which event attendees can use their mobile app to participate.
Stay tuned for our next blog in the mobile series, where you’ll learn the benefits of socializing your event with a mobile app. In the meantime, download the free ACTIVE Network Mobile Playbook to learn more about gamification and mobile event apps.