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The SMART EVENTS Cloud – Key event marketing and strategic meetings management product highlights from 2013


Posted by Kevin Iwamoto on 02/20/2014

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This post is written by Cece Salomon-Lee, our director of marketing who also oversees our product marketing.

In our 2014 Event Trends to watch, we highlighted the impact that Big Data and Strategic Meetings Management will have for event planners and organizations. When we look back at 2013, we believe that these key product developments and announcements will help you with your event marketing and strategic meetings management (SMM) needs this year.

The SMART EVENTS™ Cloud Announced

At our Global Leaders Forum and Product Summit, we formally announced the ACTIVE Network SMART EVENTS Cloud, the only cloud-based event management platform offering a complete 360-degree view across all an organization's meetings and events activity — from small meetings to large conferences. Where else can you bring together two leading solutions – ACTIVE Conference™ for event marketing and large conferences with ACTIVE StarCite™ for SMM programs – into a single platform?

Watch this video to learn more about the SMART EVENTS Cloud:

Plan, build and hold your conferences on the go

As part of the SMART EVENTS Cloud announcement, we also announced a Conference-to-Go solution, which is a configurable, off-the-shelf solution enabling users to quickly and easily plan conferences. For exhibitor and sponsors, we introduced enhanced lead generation tools to more easily acquire and manage sales prospects at an event. This includes easily capturing event leads by scanning badges with a mobile device using QR Code, Radio Frequency Identification (RFID), and Near Field Communication (NFC) technologies.

 Introducing Small Meetings 2.0

Within the Small Meetings 2.0 solution, planners can now more easily manage their meetings and events, while providing visibility via a single solution. The solution also includes a revamped Request for Proposal wizard – find, select and compare event venues in just 5 easy steps. And with the location-based venue search tool, planners can visually view hotels and venues plotted on a map based on the desired location.

 Plus more accurate, faster responses from suppliers with ACTIVE MarketView 3.0

The new ACTIVE MarketView 3.0 provides many benefits for our customers. The new single-response page and pre-populated answers enables hotel sales team to review, manage and respond to eRFPS faster. Instead of spending time filling out the eRFPS, hotels can focus on the quality of their responses. Quicker responses. More accurate eRFPS. What’s not to love?

Read the blog posting

Plus these additional product enhancements …

  • Meetings Intelligence – Thoughout the year, we have been enhancing our meetings intelligence module in ACTIVE StarCite to provide users with more flexibility to report on and analyze data into costs associated with accommodation, travel and registration.
  • Attendee Management Module – Our goal is to make it easier to manage your event attendees from registration to attendance. This included more flexibility in managing roommate sharing, showing a person's personal agenda based on chosen activities and allocated 1:1 meetings, and ensuring that event and registration websites comply with Section 508 of the Rehabilitation ACT of 1973.
  • Spend Management Module - An integral part of a strategic meetings management program is ensuring that your meetings and events meet corporate compliance and governance policies. With the ability to establish flexible business rules, users no longer have to set up multiple rules for a single policy workflow within the Spend Management module. Notification emails were enhanced to include key information based on the recipient’s role and corporate policies. And “dependent questions” enable users to only answer questions based on previous responses. All of these enhancements save users time throughout the planning process.
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