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Making Your Event's #hashtag Go VIRAL


Posted by Lanyon on 03/01/2016

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Hashtags are used to catalog content on all social platforms, and help users discover content that is relevant to them.

So, you should definitely be using a social hashtag (or two!) at your next event. If you’re wondering – How do I pick a hashtag? Or, how do I get buy-in from my attendees? – we’ve got your answer here.

When choosing your event’s hashtag:
 
  • Keep it simple
    • Keep your hashtag short, sweet, and to-the-point. This will allow users to relate to it, and type it themselves. For instance, our annual conference is called Lanyon Live. So, our social hashtag was: #LanyonLive – and it it stays the same from year to year!
  • Keep it relevant
    • Keeping with our example above, we wouldn’t want our conference’s hashtag to be #LanyonSmartEventsCloud or #LanyonDallas. Even though both of those are very relevant to our company (one of our products & our home city), they’re not apropos to our conference, so Lanyon Live attendees wouldn’t use them!
  • Do your research!
    • Type the hashtags you’re thinking about into the search bars for Twitter, Facebook, Instagram – whichever social channels you use. This is especially important if you’re going to use your event’s hashtag to track metrics. Make sure your hashtag isn’t being used by competing groups, and isn’t anything you wouldn’t want associated with your event (i.e. something embarrassing).

How to leverage your hashtag for attendee engagement:
 
  • Before the event
    • When you’re still pre-event, create some buzz around your hashtag! Use it to push messages about your event on your social channels, and invite users to get in on the conversation.
  • At the event
    • Make sure your event’s hashtag is visible EVERYWHERE – on speaker slide decks, at networking events and in your mobile app. One thing attendees of Lanyon Live 2015 really responded to was our social wall – which was a huge screen that projected their social posts that included our hashtags.  Social walls encourage social engagement between attendees and your hashtag – and your event!
  • After the event
    • Post-event, attendees still have the warm-fuzzies from your event, and want to share their experience. Encourage this! Invite your social channels to “tweet us your favorite memory from #yourevent”

That’s all there is to it!

Now, you might be wondering what hashtags you should be following to get content relative to your industry – check out the top hashtags for event profs here.  
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