GBTA Study: Chinese Business Travel Worth $110 Billion — And Climbing

Posted by Kevin Iwamoto on 01/13/2016

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The GBTA Foundation recently released a study — ”Market Assessment of MICE Business Travel in China” — which is the first-ever assessment of China’s meeting, incentive, convention and exhibition industry.

Sponsored by Starwood Hotels and Resorts, this study revealed some eye-opening statistics. For example, 138.5 million domestic trips were taken for MICE purposes — and travelers spent a total of $110 billion during their trips, which is much more than what experts projected.

In addition, the study reported that nearly one-third of Chinese business travel organizers expect the number of MICE meetings that they will attend to increase in the coming year.

MICE business travel in China comprises 42% of total domestic business travel volume, and 45% of total business travel spending. Shanghai and Beijing hosted the majority of MICE travelers, at 52% between the two major cities.

Also of note:
  • 86% of business travelers have taken a trip to China for MICE purposes.
  • Each Chinese business traveler spends an average of $1,100 USD (¥6,782 CNY) per trip.
  • The average Chinese MICE trips last 2.9 days, and the majority of trips (59%) last between two and four days.  
  • Most business travelers (64%) reach their MICE destinations by air, 18% travel by train and 14% by car.

A free preview of the study is available here (email registration is required).

Cvent and Lanyon Announce Merger

Posted by Lanyon on 11/29/2016

Cvent and Lanyon have merged


Lanyon Launches Smart Events Cloud 2016

Posted by Lanyon on 09/19/2016

Lanyon Launches Smart Events Cloud 2016


Meetings Today-Lanyon Launches Smart Events Cloud 2016-July 2016

Posted by Patrick Mendoza on 07/26/2016

Lanyon, a meetings and travel software company, released a new version of its Smart Events Cloud platform that features a number of significant enhancements, a simplified user interface and improved scalability.


Lanyon Launches New Functionality and Salesforce Integration for the Company's Smart Events Cloud®

Posted by Lanyon on 07/25/2016

New release delivers event ROI transparency for marketing teams


Lanyon Selected as Event technology Provider by Meeting Professionals International

Posted by Lanyon on 06/15/2016

Lanyon Selected as Event Technology Provider by Meeting Professionals International


Meetings and Conventions Magazine — 5 Tips to Make Your Event More Environmentally Friendly — May 2016

Posted by Lanyon Staff on 05/11/2016

Earth Day fell on April 22 this year. As happens every year, people from around the world agreed on that day to turn off lights, reflect on ways to make our planet cleaner and take steps to reduce waste. 
As we in this industry know, bringing together thousands of people can create a great deal of waste and emissions. However, we can make conscious decisions every day, at every event, to make sure we are doing all that we can to make our events environmentally friendly.

Read the original article here.


Lanyon Selected to Power GBTA’s Worldwide Events

Posted by Lanyon on 05/02/2016

Dallas, Texas (April 28, 2016) — Lanyon, a global leader in meetings, events and travel software, today announced that the Global Business Travel Association (GBTA) has selected the company’s RegOnline® software to power their global events. The agreement reinforces Lanyon’s commitment to provide best-in-class software to the association marketplace.


How Dreamforce Mastered Event Registration With Salesforce’s Scott Owens

Posted by Lanyon on 04/25/2016

Salesforce, the world’s leading CRM technology provider, is one of the most recognizable names in the tech industry. And with over 172,000 attendees, their flagship event, Dreamforce, is the largest software conference on Earth. They’re also a Lanyon customer.


PCMA Convene – 5 Tips to Max Out Your Mobile Event App – April 2016

Posted by Lanyon Staff on 04/11/2016

If you’ve attended an event, or even walked around any street recently, it’s a safe bet you saw a lot of folks walking around with their heads down, eyes trained on their smartphones, thumbs busily scrolling up and down their screens.

What’s so awesome about their phones? Most likely, they were engaged with an app. 


...read the original article here.


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