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GBTA Study: Chinese Business Travel Worth $110 Billion — And Climbing


Posted by Kevin Iwamoto on 01/13/2016

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The GBTA Foundation recently released a study — ”Market Assessment of MICE Business Travel in China” — which is the first-ever assessment of China’s meeting, incentive, convention and exhibition industry.

Sponsored by Starwood Hotels and Resorts, this study revealed some eye-opening statistics. For example, 138.5 million domestic trips were taken for MICE purposes — and travelers spent a total of $110 billion during their trips, which is much more than what experts projected.

In addition, the study reported that nearly one-third of Chinese business travel organizers expect the number of MICE meetings that they will attend to increase in the coming year.

MICE business travel in China comprises 42% of total domestic business travel volume, and 45% of total business travel spending. Shanghai and Beijing hosted the majority of MICE travelers, at 52% between the two major cities.

Also of note:
 
  • 86% of business travelers have taken a trip to China for MICE purposes.
 
  • Each Chinese business traveler spends an average of $1,100 USD (¥6,782 CNY) per trip.
 
  • The average Chinese MICE trips last 2.9 days, and the majority of trips (59%) last between two and four days.  
 
  • Most business travelers (64%) reach their MICE destinations by air, 18% travel by train and 14% by car.

A free preview of the study is available here (email registration is required).
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