The GBTA Foundation recently released a study — ”Market Assessment of MICE Business Travel in China” — which is the first-ever assessment of China’s meeting, incentive, convention and exhibition industry.
Sponsored by Starwood Hotels and Resorts, this study revealed some eye-opening statistics. For example, 138.5 million domestic trips were taken for MICE purposes — and travelers spent a total of $110 billion during their trips, which is much more than what experts projected.
In addition, the study reported that nearly one-third of Chinese business travel organizers expect the number of MICE meetings that they will attend to increase in the coming year.
MICE business travel in China comprises 42% of total domestic business travel volume, and 45% of total business travel spending. Shanghai and Beijing hosted the majority of MICE travelers, at 52% between the two major cities.
Also of note:
- 86% of business travelers have taken a trip to China for MICE purposes.
- Each Chinese business traveler spends an average of $1,100 USD (¥6,782 CNY) per trip.
- The average Chinese MICE trips last 2.9 days, and the majority of trips (59%) last between two and four days.
- Most business travelers (64%) reach their MICE destinations by air, 18% travel by train and 14% by car.
A free preview of the study is available here
(email registration is required).