AT GBTA2014, Catch Lanyon’s Anthony Miller Speaking on “Big Data”

Posted by Kevin Iwamoto on 07/07/2014

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It’s that time of year again! The GBTA convention & trade show is just a few short weeks away — in my old home town of Los Angeles.  LA always holds a special place in my heart, as it’s where I first became involved with GBTA (formerly NBTA – back in the day).  I was elected as President of LABTA, and that same year, GBTA’s annual convention was held in LA.

Rather than doing a typical “Welcome to LA”speech as local chapter President, I decided to do a video montage welcoming the attendees and celebrating LA’s role as film capital of the world. The video featured travel-related clips of various movies including “Planes, Trains & Automobiles”, “Airplane”, and a few others.  It was the first time any local chapter President did a video welcome versus going on stage; but then again if you know me, I’ve always pushed the envelope.  I truly look forward to returning to the City of Angels for this year’s convention.

There are some great sessions on SMM this year, and I’m proud that Lanyon will be taking a leading role in one:  Big Data for Meetings and Events: Bridging the Gap Between Marketing, Corporate Hospitality, and Procurement, set for Monday, July 28th at 10:30 a.m., Pacific.

Anthony Miller, Lanyon CMO, will be moderating and speaking, and if you’re a corporate travel or event manager, I highly recommend you attend. Go to learn how companies are consolidating the data from their meetings, events, and corporate transient travel programs so that they can better control costs, save and gain negotiating leverage with their suppliers. Most importantly go and learn how to report true enterprise spend from a singular technology platform vs. merging disparate point solution and supplier data.

Learn first-hand what types of data to collect, and how organizations are using it to engage more deeply with customers, as well as monitor spend, and ensure compliance. Implementing this type of Big Data strategy helps you prove the ROI of meetings, events, and corporate hospitality, as well as tie the strategy back to that of the larger organization.

The reality of today’s business world is that senior management executives globally are demanding that we prove the ROI of travel and events.  The demand for ROI has become the new norm for cost justification; it has truly morphed from a “nice to have” to a must have business requirement.

What sessions do you have on your list for GBTA? Share here why you’re going and what you hope to learn from them!


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Lanyon, a meetings and travel software company, released a new version of its Smart Events Cloud platform that features a number of significant enhancements, a simplified user interface and improved scalability.


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Meetings and Conventions Magazine — 5 Tips to Make Your Event More Environmentally Friendly — May 2016

Posted by Lanyon Staff on 05/11/2016

Earth Day fell on April 22 this year. As happens every year, people from around the world agreed on that day to turn off lights, reflect on ways to make our planet cleaner and take steps to reduce waste. 
As we in this industry know, bringing together thousands of people can create a great deal of waste and emissions. However, we can make conscious decisions every day, at every event, to make sure we are doing all that we can to make our events environmentally friendly.

Read the original article here.


Lanyon Selected to Power GBTA’s Worldwide Events

Posted by Lanyon on 05/02/2016

Dallas, Texas (April 28, 2016) — Lanyon, a global leader in meetings, events and travel software, today announced that the Global Business Travel Association (GBTA) has selected the company’s RegOnline® software to power their global events. The agreement reinforces Lanyon’s commitment to provide best-in-class software to the association marketplace.


How Dreamforce Mastered Event Registration With Salesforce’s Scott Owens

Posted by Lanyon on 04/25/2016

Salesforce, the world’s leading CRM technology provider, is one of the most recognizable names in the tech industry. And with over 172,000 attendees, their flagship event, Dreamforce, is the largest software conference on Earth. They’re also a Lanyon customer.


PCMA Convene – 5 Tips to Max Out Your Mobile Event App – April 2016

Posted by Lanyon Staff on 04/11/2016

If you’ve attended an event, or even walked around any street recently, it’s a safe bet you saw a lot of folks walking around with their heads down, eyes trained on their smartphones, thumbs busily scrolling up and down their screens.

What’s so awesome about their phones? Most likely, they were engaged with an app. 


...read the original article here.


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