We’re in the thick of convention season! So, I wanted to remind you that, if you’re attending WEC 2014, please don’t miss my interactive educational session on Tuesday, Aug. 5, 2:15 pm to 3:45 pm: “The Attendee JourneyTM: Before, During, and After the Event.”
In this session, I’ll moderate a panel of experts, including Jim Kelley , Vice President, Industry Relations for PRG; Beau Ballin, Vice President, Marketing & Client Strategy for MotivAction; and Donny Neufuss, Senior Account Manager for Sonic Foundry’s Mediasite Event Services.
We’ll share some great advice on how you can create an outstanding event for your attendees throughout the entire event lifecycle. For example, before the event, you can create dynamic websites, online registration pages and email marketing campaigns. During the event, you can deploy mobile apps, onsite check-in, gamification, and lead management. Meanwhile, after the event, you can create online surveys and social media-based communities.
While at WEC 2014, please stop by Lanyon's lounge in the “MarketSquare Elite” section of Minneapolis Convention Center – located next to registration. You can chat with a Lanyon rep and see demos of our transient and meetings and event management solutions. While there, grab a snack on us.
What sessions do you plan on attending at WEC 2014, and what key learnings do you hope to take away?