If you weren’t able to attend PCMA’s Education Conference in Toronto, this high-level overview of the session, “5 Things To Know About Big Data And Your Attendees” was published by Daniel Metz, and I thought it was a great recap of the main information points shared throughout the session.
To read Daniel’s overview, click here.
Big Data is still very mysterious for many in our industry, and this article is all about separating the buzz words and honing in on the reality of all the data you have, and how best to utilize it in both a utilitarian and strategic way.
Do you have a Big Data strategy? Please share here how you’re using Big Data to reduce costs, improve supplier relations, better engage attendees, and manage risk.