At 38,000 feet in the sky, and I’m reflecting upon this year’s GBTA Conference — and I couldn’t be prouder of our Lanyon team.
We launched our new brand, new enhancements, lead 4 education sessions (with yours truly leading 2 sessions). We generated tons of interest in the new Lanyon, and were highly visible — especially with our Lanyon ProShot Studio providing professional headshots to attendees.
At our session, “Trends in Meetings, Events, and Travel Consolidation: Drivers and Barriers,” we reviewed the results of our sponsored GBTA Foundation study — confirming what we’ve suspected for the longest time — that business travel and meetings and events were consolidating for corporations in the U.S. and Europe.
With more than 250 people in the audience, our session was “standing room only” as we reviewed the data and study results. Kudos to our research moderator, Kate Vasiloff from GBTA Foundation, who presented the findings and moderated the discussion between myself and Craig Banikowski, Senior Manager of Global Travel Operations at Amgen. It was very well received!
You can download a copy of the study
at the GBTA website; it’s free for GBTA members, and non-members pay a nominal cost.
For three days, we were everywhere — and we’re so gratified by the interest from so many buyers and suppliers. I’ve been going to GBTA for several decades, and as a former GBTA President and CEO, I’m so happy to see the growth and continued success of the organization.
I’d like to extend congratulations to my fellow Lanyoneers for rocking GBTA 2015 — and also to Mike McCormick, COO & Executive Director, the GBTA staff, the outgoing board of directors and President Donna Kelliher, and the incoming board of directors and President-Elect Christle Johnson. A sincere thanks to the outgoing Board of Directors, and good luck and best wishes for the incoming Board.
Hope to do it all over again at GBTA 2016!