At IMEX Frankfurt 2015, our team hosted and organized — with cooperation from Experient — a preferred hotel summit for a top tier software company’s SMMP. Since many of this U.S.-based company’s preferred suppliers were in attendance, the team and I put together a short summit with an overview of the company’s SMMP, including tips from Experient (their global intermediary partner for program execution and sourcing).
The results of the summit were very positive, and all came away with a better understanding that compliance with the company’s SMMP guidelines will be the only door open for increased market share and revenue. Hotel suppliers who don’t comply can expect to see a decrease in RFP volume — and most importantly, those sourcing outside of the company’s SMMP guidelines and preferred suppliers (Experient and Lanyon) will lose future business.
Some of the RFP best practice tips offered to attending suppliers were very universal — and so beneficial that I think they warrant repeating here. Some of the valuable sourcing advice given included:
There was much more valuable information sharing — but to learn more, you’ll have to attend some of the other sessions we’re planning on behalf of our clients. In SMMP deployment, it’s critically important that your preferred supplier partners know and understand your SMMP objectives, as well as the risks and rewards for compliance.
Next stop is Asia — where we’ll do similar workshops on behalf of at least six of our top multinational SMMP clients. Our goal is to increase adoption and awareness of our technology and client processes, so our clients can increase their SMMP compliance numbers and collect data in a consistent manner. We take full ownership and investment in the partnership to make this happen; it’s the only proven road to SMMP deployment success.
See you on the road!