3 Steps to Securing the Perfect Keynote Speaker

Posted by Patrick Mendoza on 07/07/2016

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As we prepare for #LanyonLive 2016, we’ve been searching high and low for the perfect keynote speaker. We’ve had meeting after meeting, talked to key stakeholders, the purse-string holders, and even our legal team.

Every planner knows that to have a great event, you need an amazing keynote speaker. From former presidents, to news anchors, to reality TV stars – even captains of the industry, it seems as if the options are endless for finding a great keynote speaker.

However, finding that perfect keynote is a daunting challenge. Will the presenter be a good public speaker? Will the audience identify with their message? Is it a big enough name to draw a crowd?

Keep these three tips in mind on your next search for the perfect keynote: 

1.) Will the person cover a timely topic?

There’s a lot in the news today. Brexit, national security, and the 2016 election are all dominating the headlines. To narrow the scope, there’s probably some major trending topics in your specific industry, too. However, what is newsworthy today may not be by the time your event rolls around. 

It’s always a good idea to find a tried-and-true path for keynote content, rather than rushing into what is the most splashy topic. Staying with statesman, community/civic leaders, and business leaders always seems to cover both timely and relevant topics.

One of the best keynotes I’ve ever seen was Tom Brokaw, former NBC Nightly News Anchor and author of “The Greatest Generation.” He discussed the need for leadership in every generation.

Utilizing a speaker bureau can help you narrow your search and put you in touch with the right people. They’re there to help you, but remember...

2.) Get a big name...but only if you can afford it

Big names cost big bucks. However, having a celebrity keynote can help you drive attendance, engagement and sponsorship to your event – so it might be worth the investment.

Some of the biggest and best (like a former President of the United States or the co-founder of Apple), can cost upwards of $100,000. These household names can draw a huge crowd of attendees, with their stories of fighting the global war on terror or starting a billion-dollar company in a garage in California. And big names bring in big crowds.

If you’re getting a celebrity keynote, build in some time for an audience meet and greet. This is a chance to build not only an added perk for your top customers and sponsors, but enables you to add in engagement options with your attendees. Hosting a tagging contest on social media, or a raffle for a chance to attend the private meet and greet is a great way for your attendees to interact with your brand and event.

3.) Have a backup plan

Flights get missed. Personal lives intervene. Or, perhaps worst of all, contract negotiations fall through.

Have a list of three or four backups you can go to, on the off-chance that your first choice doesn’t work out. Speakers bureaus are a great tool for doing research on potential keynote speakers. They can suggest alternatives that are around the same price range – just make sure not to tell your backup that they were the second (or third) choice.

Finding the right keynote can set the right tone for your event and help you attract more attendees. Best of luck in your search, and let us know if you have any interesting keynote stories by tweeting us @Lanyon.


Cvent and Lanyon Announce Merger

Posted by Lanyon on 11/29/2016

Cvent and Lanyon have merged


Lanyon Launches Smart Events Cloud 2016

Posted by Lanyon on 09/19/2016

Lanyon Launches Smart Events Cloud 2016


Meetings Today-Lanyon Launches Smart Events Cloud 2016-July 2016

Posted by Patrick Mendoza on 07/26/2016

Lanyon, a meetings and travel software company, released a new version of its Smart Events Cloud platform that features a number of significant enhancements, a simplified user interface and improved scalability.


Lanyon Launches New Functionality and Salesforce Integration for the Company's Smart Events Cloud®

Posted by Lanyon on 07/25/2016

New release delivers event ROI transparency for marketing teams


Lanyon Selected as Event technology Provider by Meeting Professionals International

Posted by Lanyon on 06/15/2016

Lanyon Selected as Event Technology Provider by Meeting Professionals International


Meetings and Conventions Magazine — 5 Tips to Make Your Event More Environmentally Friendly — May 2016

Posted by Lanyon Staff on 05/11/2016

Earth Day fell on April 22 this year. As happens every year, people from around the world agreed on that day to turn off lights, reflect on ways to make our planet cleaner and take steps to reduce waste. 
As we in this industry know, bringing together thousands of people can create a great deal of waste and emissions. However, we can make conscious decisions every day, at every event, to make sure we are doing all that we can to make our events environmentally friendly.

Read the original article here.


Lanyon Selected to Power GBTA’s Worldwide Events

Posted by Lanyon on 05/02/2016

Dallas, Texas (April 28, 2016) — Lanyon, a global leader in meetings, events and travel software, today announced that the Global Business Travel Association (GBTA) has selected the company’s RegOnline® software to power their global events. The agreement reinforces Lanyon’s commitment to provide best-in-class software to the association marketplace.


How Dreamforce Mastered Event Registration With Salesforce’s Scott Owens

Posted by Lanyon on 04/25/2016

Salesforce, the world’s leading CRM technology provider, is one of the most recognizable names in the tech industry. And with over 172,000 attendees, their flagship event, Dreamforce, is the largest software conference on Earth. They’re also a Lanyon customer.


PCMA Convene – 5 Tips to Max Out Your Mobile Event App – April 2016

Posted by Lanyon Staff on 04/11/2016

If you’ve attended an event, or even walked around any street recently, it’s a safe bet you saw a lot of folks walking around with their heads down, eyes trained on their smartphones, thumbs busily scrolling up and down their screens.

What’s so awesome about their phones? Most likely, they were engaged with an app. 


...read the original article here.


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