Shell Creates Their Own In-House Travel Database for Business Intelligence

Posted by Kevin Iwamoto on 06/02/2015

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I recently read an article in Business Travel News — written by my pal Amon Cohen in the UK — about how Shell has funded and created their own internal database, allowing travelers and their managers to view travel footprints at individual, team and enterprise-wide levels. The intention is to steer travelers toward meeting travel program goals that align with the company's strategic objectives, including cost containment and maximizing health, safety and security.

The emphasis and goal is on producing actionable data that "inspires" rather than compels travelers to change their behavior — basically using a “carrot” instead of a “stick” approach towards gaining traveler compliance to policies. The internal branding for the platform's slogan is "MyTravel, Your Footprint."

Shell senior management is fully supportive — which is critical to any initiative’s long-term success — and has accepted that MyTravel could deliver a return on investment, even though it is intended only to influence, not enforce, behavioral change.  

Corporate travel program manager and project leader Frerik Wassink should be commended for trying something new. Already, Wassink claimed the introduction of the platform has brought three key benefits:
  • An improvement in the savings and duty-of-care KPIs
  • Improved engagement between the travel department and the rest of the business
  • Requests to the travel team for ad hoc reporting have reduced significantly, allowing more time for formal analytics
I personally feel what Shell has accomplished with this new initiative is remarkable, and should be applauded and recognized by the industry. But the success and track record in reality (so far) when similar initiatives have been launched by other corporations has not been positive or sustainable for the long-term.  

The sad reality is that finding continuous annual funding and budget approvals to support the maturation of this in-house technology will be a real challenge, especially at companies where technology development is not part of their core competency. Frankly, many companies — including tech companies — have gone down the road of in-house technology development and have failed to sustain this homegrown technology.   

I myself experienced this same scenario with my former meetings program at HP, and abandoned it when I couldn’t receive I.T. funding for continued development and enhancements for three straight years. Building technology is costly, and remaining relevant and fresh with enhancements is a full-time commitment that has to be shared and supported at every corporate level.

All eyes will be watching Shell and we all wish them much success in this new endeavor!


Cvent and Lanyon Announce Merger

Posted by Lanyon on 11/29/2016

Cvent and Lanyon have merged


Lanyon Launches Smart Events Cloud 2016

Posted by Lanyon on 09/19/2016

Lanyon Launches Smart Events Cloud 2016


Meetings Today-Lanyon Launches Smart Events Cloud 2016-July 2016

Posted by Patrick Mendoza on 07/26/2016

Lanyon, a meetings and travel software company, released a new version of its Smart Events Cloud platform that features a number of significant enhancements, a simplified user interface and improved scalability.


Lanyon Launches New Functionality and Salesforce Integration for the Company's Smart Events Cloud®

Posted by Lanyon on 07/25/2016

New release delivers event ROI transparency for marketing teams


Lanyon Selected as Event technology Provider by Meeting Professionals International

Posted by Lanyon on 06/15/2016

Lanyon Selected as Event Technology Provider by Meeting Professionals International


Meetings and Conventions Magazine — 5 Tips to Make Your Event More Environmentally Friendly — May 2016

Posted by Lanyon Staff on 05/11/2016

Earth Day fell on April 22 this year. As happens every year, people from around the world agreed on that day to turn off lights, reflect on ways to make our planet cleaner and take steps to reduce waste. 
As we in this industry know, bringing together thousands of people can create a great deal of waste and emissions. However, we can make conscious decisions every day, at every event, to make sure we are doing all that we can to make our events environmentally friendly.

Read the original article here.


Lanyon Selected to Power GBTA’s Worldwide Events

Posted by Lanyon on 05/02/2016

Dallas, Texas (April 28, 2016) — Lanyon, a global leader in meetings, events and travel software, today announced that the Global Business Travel Association (GBTA) has selected the company’s RegOnline® software to power their global events. The agreement reinforces Lanyon’s commitment to provide best-in-class software to the association marketplace.


How Dreamforce Mastered Event Registration With Salesforce’s Scott Owens

Posted by Lanyon on 04/25/2016

Salesforce, the world’s leading CRM technology provider, is one of the most recognizable names in the tech industry. And with over 172,000 attendees, their flagship event, Dreamforce, is the largest software conference on Earth. They’re also a Lanyon customer.


PCMA Convene – 5 Tips to Max Out Your Mobile Event App – April 2016

Posted by Lanyon Staff on 04/11/2016

If you’ve attended an event, or even walked around any street recently, it’s a safe bet you saw a lot of folks walking around with their heads down, eyes trained on their smartphones, thumbs busily scrolling up and down their screens.

What’s so awesome about their phones? Most likely, they were engaged with an app. 


...read the original article here.


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