Are Event Sponsorships Dying? Here’s How to Keep Your Sponsors Alive

Posted by Madeline Hessel on 06/21/2016

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Why do brands sponsor your event?

Maybe a more important question should be – what would it take for your brand to sponsor someone else’s event? What would you be looking to get out of that event?

Lanyon does sponsor events – and we plan our own annual event, too. So I asked our resident Manager of Event Marketing, Robin Rankin, about why we choose to sponsor events. Her response: ROI. We go to other events to meet our customers and improve retention. We also want to meet prospective customers, and gain new leads.

So why have event sponsorships been slowly declining? Perhaps brands don’t see the value in purchasing a table in an exhibition hall, or real estate to put their logo on your website, or they simply think they can reach their customer base through digital and social media, so that’s where they invest their money. But event sponsorships aren’t dying.

The reality is: Even the Digital Age can’t compete with the value of meeting customers and prospects face-to-face. In fact, according to Oxford Economics, in-person meetings are 85% more effective when meeting with prospects, and 65% more effective when meeting with customers.

While they highly value that face time with their prospects, sponsors still want to be able to reach those attendees on a digital platform, in the way that the attendee is accustomed to receiving information.

To make your event even more valuable to sponsors, exhibitors and attendees, incorporate digital marketing into your sponsor & exhibitor packages. Sponsors love mobile apps because attendees love them. Mobile event apps give sponsors a smarter way to promote their brand – and they’re willing to pay for it.

In the current state of events, sponsorship dollars are declining because expectations aren’t being met at events. The easiest, and most valuable solution? Mobile. Your sponsors will be willing to pay more, because they’re getting face time and digital space in order to reach customers & prospects.


Cvent and Lanyon Announce Merger

Posted by Lanyon on 11/29/2016

Cvent and Lanyon have merged


Lanyon Launches Smart Events Cloud 2016

Posted by Lanyon on 09/19/2016

Lanyon Launches Smart Events Cloud 2016


Meetings Today-Lanyon Launches Smart Events Cloud 2016-July 2016

Posted by Patrick Mendoza on 07/26/2016

Lanyon, a meetings and travel software company, released a new version of its Smart Events Cloud platform that features a number of significant enhancements, a simplified user interface and improved scalability.


Lanyon Launches New Functionality and Salesforce Integration for the Company's Smart Events Cloud®

Posted by Lanyon on 07/25/2016

New release delivers event ROI transparency for marketing teams


Lanyon Selected as Event technology Provider by Meeting Professionals International

Posted by Lanyon on 06/15/2016

Lanyon Selected as Event Technology Provider by Meeting Professionals International


Meetings and Conventions Magazine — 5 Tips to Make Your Event More Environmentally Friendly — May 2016

Posted by Lanyon Staff on 05/11/2016

Earth Day fell on April 22 this year. As happens every year, people from around the world agreed on that day to turn off lights, reflect on ways to make our planet cleaner and take steps to reduce waste. 
As we in this industry know, bringing together thousands of people can create a great deal of waste and emissions. However, we can make conscious decisions every day, at every event, to make sure we are doing all that we can to make our events environmentally friendly.

Read the original article here.


Lanyon Selected to Power GBTA’s Worldwide Events

Posted by Lanyon on 05/02/2016

Dallas, Texas (April 28, 2016) — Lanyon, a global leader in meetings, events and travel software, today announced that the Global Business Travel Association (GBTA) has selected the company’s RegOnline® software to power their global events. The agreement reinforces Lanyon’s commitment to provide best-in-class software to the association marketplace.


How Dreamforce Mastered Event Registration With Salesforce’s Scott Owens

Posted by Lanyon on 04/25/2016

Salesforce, the world’s leading CRM technology provider, is one of the most recognizable names in the tech industry. And with over 172,000 attendees, their flagship event, Dreamforce, is the largest software conference on Earth. They’re also a Lanyon customer.


PCMA Convene – 5 Tips to Max Out Your Mobile Event App – April 2016

Posted by Lanyon Staff on 04/11/2016

If you’ve attended an event, or even walked around any street recently, it’s a safe bet you saw a lot of folks walking around with their heads down, eyes trained on their smartphones, thumbs busily scrolling up and down their screens.

What’s so awesome about their phones? Most likely, they were engaged with an app. 


...read the original article here.


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