Hotel Company Consolidation Continues

Posted by Kevin Iwamoto on 03/03/2016

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In my predictions for 2016, I forecasted the continuation of large hotel corporation mergers and acquisitions. According to industry buzz, it looks like my prediction is proving to be true.

The latest round of hotel company consolidation – with the merger of Commune Hotels & Resorts and Destination Hotels –  demonstrated the trickle-down effect of mergers.

Consolidation at the boutique property level, like Commune and Destination Hotels, shouldn’t be a big surprise, as smaller chains and niche sector suppliers are high-risk for being bought, sold or merged, given the current consolidation craze.

Destination Hotels currently operates more than 40 independent hotels and resorts around the country, and is a privately-owned subsidiary of Lowe Enterprises. Commune operates more than 45 hotels in North America, Asia and Europe under the Thompson Hotels, Joie de Vivre Hotels, Tommie, and Alila Hotels and Resorts brands. Combined, they will be about 85 hotel properties – their new combined volume of properties should help them to weather the next rounds of consolidation in the hotel sector.

Most industry experts predict higher pricing dynamics after the rounds of consolidation are complete – similar to what happened with airlines and travel management companies, after their respective rounds of industry consolidation. Time will tell, but frankly, the hotels today control the pricing power. If anything, consolidation will only strengthen their dominance in client negotiations.  

So far, there have been two major hotel group consolidations: Marriott and Starwood, and Accor acquiring Fairmont, Raffles, and Swissôtel. There’s a lot of rumors swirling around the industry about other major hotel brands, and what their reactionary plans – Will hotel brands preserve their size and scale in the new environment of mega hotel groups?

The airlines leveraged their consolidation efforts to increase prices and add fees for everything under the sun – and ended up making billions of dollars in profit. Most hotels are in a much better place than the airlines, so consolidation will add higher revenues to their balance sheets, giving them the ability to drive more consumer-direct campaigns.

What does this mean for YOU?

All of these rounds of consolidation are going to have an impact on your hotel programs, changing the dynamics and, no doubt, your preferred supplier.

With combination of types of hotel offerings including Airbnb, the hotel programs of tomorrow are going to rely heavily on corporations ability to demonstrate their own command of buying power numbers, market share, and the ability to move business.

Those who can demonstrate their ability to move share and articulate their spend numbers will be the only ones who will be having meaningful negotiations with consolidated hotel groups. All others may simply be relegated to dynamic pricing.

Lanyon Launches Smart Events Cloud 2016

Posted by Lanyon on 09/19/2016

Lanyon Launches Smart Events Cloud 2016


Meetings Today-Lanyon Launches Smart Events Cloud 2016-July 2016

Posted by Patrick Mendoza on 07/26/2016

Lanyon, a meetings and travel software company, released a new version of its Smart Events Cloud platform that features a number of significant enhancements, a simplified user interface and improved scalability.


Lanyon Launches New Functionality and Salesforce Integration for the Company's Smart Events Cloud®

Posted by Lanyon on 07/25/2016

New release delivers event ROI transparency for marketing teams


Lanyon Selected as Event technology Provider by Meeting Professionals International

Posted by Lanyon on 06/15/2016

Lanyon Selected as Event Technology Provider by Meeting Professionals International


Meetings and Conventions Magazine — 5 Tips to Make Your Event More Environmentally Friendly — May 2016

Posted by Lanyon Staff on 05/11/2016

Earth Day fell on April 22 this year. As happens every year, people from around the world agreed on that day to turn off lights, reflect on ways to make our planet cleaner and take steps to reduce waste. 
As we in this industry know, bringing together thousands of people can create a great deal of waste and emissions. However, we can make conscious decisions every day, at every event, to make sure we are doing all that we can to make our events environmentally friendly.

Read the original article here.


Lanyon Selected to Power GBTA’s Worldwide Events

Posted by Lanyon on 05/02/2016

Dallas, Texas (April 28, 2016) — Lanyon, a global leader in meetings, events and travel software, today announced that the Global Business Travel Association (GBTA) has selected the company’s RegOnline® software to power their global events. The agreement reinforces Lanyon’s commitment to provide best-in-class software to the association marketplace.


How Dreamforce Mastered Event Registration With Salesforce’s Scott Owens

Posted by Lanyon on 04/25/2016

Salesforce, the world’s leading CRM technology provider, is one of the most recognizable names in the tech industry. And with over 172,000 attendees, their flagship event, Dreamforce, is the largest software conference on Earth. They’re also a Lanyon customer.


PCMA Convene – 5 Tips to Max Out Your Mobile Event App – April 2016

Posted by Lanyon Staff on 04/11/2016

If you’ve attended an event, or even walked around any street recently, it’s a safe bet you saw a lot of folks walking around with their heads down, eyes trained on their smartphones, thumbs busily scrolling up and down their screens.

What’s so awesome about their phones? Most likely, they were engaged with an app. 


...read the original article here.


Dallas Business Journal — RealPage exec joins Lanyon as president, COO — March 2016

Posted by Lanyon Staff on 03/22/2016

Dallas Business Journal — RealPage exec joins Lanyon as president, COO — March 2016
Meetings, events and travel software company Lanyon has hired Dirk Wakeham as its president and chief operating officer.
Wakeham joins Dallas-based Lanyon from RealPage Inc. (Nasdaq: RP), a rental housing software business headquartered in Carrollton. During his five years as president of RealPage, Wakeham lead the company through an initial public offering and grew revenue to more than $300 million.

...read the original article here.


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