Your Event’s Analytics – What Matters, What Doesn’t & How To Measure Them

Posted by Lanyon on 03/15/2016

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Back in December of 2015, we wrote about mobile trends hitting the meetings and events industries – one of them being the influence of mobile event apps on event analytics.

The point made us wonder – what data should we be measuring at our events?

After doing some quick research, here’s what we learned: Measuring event analytics can get complicated. Like, really complicated. Thankfully, our own Senior Manager of Events, Teri Harper, was able to break it down for us.

Basically, event analytics can be split into four different groups:
  1. Revenue – This includes all of the money you make from your event! Don’t forget to include sponsors and exhibitors, registration fees and commissions from your filled-up room block.
  2. “Butts in Seats” – As Teri endearingly calls it, the number of attendees at your event – and, therefore, experiencing your brand – definitely matters. This also can refer to who attended which sessions, therefore which sessions were most popular!
  3. Engagement – Attendees should love being at your event, or at least have some major lightbulb moments – but hopefully both! You can measure attendee engagement many ways, but we tend to favor measuring social engagement – happy attendees telling all their friends about how much they love us? We’re in. Read more about how we measure social engagement at our events here.
  4. Feedback – Send out some surveys to your attendees! You’ll be able to get real input on how attendees feel while they’re at your event, as well as afterward – and you’ll be able to use that information to inform your decisions for next year.   

Maybe you’re already measuring one of these, or maybe all four. Either way, your next step should be to check out the registration data you should be capturing – and how to make sense of it.  

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Meetings and Conventions Magazine — 5 Tips to Make Your Event More Environmentally Friendly — May 2016

Posted by Lanyon Staff on 05/11/2016

Earth Day fell on April 22 this year. As happens every year, people from around the world agreed on that day to turn off lights, reflect on ways to make our planet cleaner and take steps to reduce waste. 
As we in this industry know, bringing together thousands of people can create a great deal of waste and emissions. However, we can make conscious decisions every day, at every event, to make sure we are doing all that we can to make our events environmentally friendly.

Read the original article here.


Lanyon Selected to Power GBTA’s Worldwide Events

Posted by Lanyon on 05/02/2016

Dallas, Texas (April 28, 2016) — Lanyon, a global leader in meetings, events and travel software, today announced that the Global Business Travel Association (GBTA) has selected the company’s RegOnline® software to power their global events. The agreement reinforces Lanyon’s commitment to provide best-in-class software to the association marketplace.


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Posted by Lanyon on 04/25/2016

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PCMA Convene – 5 Tips to Max Out Your Mobile Event App – April 2016

Posted by Lanyon Staff on 04/11/2016

If you’ve attended an event, or even walked around any street recently, it’s a safe bet you saw a lot of folks walking around with their heads down, eyes trained on their smartphones, thumbs busily scrolling up and down their screens.

What’s so awesome about their phones? Most likely, they were engaged with an app. 


...read the original article here.


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