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A Must Read: MPI’s 2014 Spring Meetings Outlook


Posted by Kevin Iwamoto on 05/21/2014

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I have to congratulate my friends, the executives at MPI and MPI Foundation for their latest Meetings Outlook report.

Their Meetings Outlook reports provide extremely valuable information for annual forecasting and reporting to your senior executives. I use the data myself in presentation slides that cover forward-looking trends and developments. The latest report for spring 2014 is now available for downloading for MPI members.

So what did I find interesting?  Here’s a few of the findings I will be using in my education sessions:

  • 53% of planners said they expect an increase in attendance numbers vs. 14% who predict a decline
  • 66% predict an increase in usage of virtual attendance vs. 5% predicting a decline (that will be music to my friend Debi Scholar’s ears!)
  • There’s still a lack of widespread adoption for virtual hybrid meetings, with 40% of respondents’ saying that virtual hybrid meetings are not used
  • 73% predict better business conditions vs. 14% predicting a decline
  • 43% predict a budget increase vs. 16% predicting a reduction
  • 52% say they will continue to experience shorter lead times, with 30% saying there will be no change

Take a look at the study and hopefully you can use the information and data to support your strategic goals and objectives for your company.

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