Changing Workforce Requires Fine Tuning Your Travel & Event Management Programs

Posted by Kevin Iwamoto on 05/02/2014

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I just read a great online article in CNN  addressing the changing of the client guard, if you will, in the hotel marketplace.

Just as travel and meeting managers are witnessing a generational change in their corporate traveler profiles, so are the suppliers taking notice, especially the hotel companies (and that would include even the luxury and upper upscale brands).  Most hotel companies are starting to swap out current offerings like minibars, room service and coffee shops in favor of higher internet bandwidth, wi-fi, and shared-space public areas where younger-generation travelers can hang out–either in solitude or with others in lobbies. This also means acknowledging that they need to add more power-charging areas in not just the guest rooms but public spaces, too.  What’s also interesting to note is that the BYOP (bring your own PDA) practice is becoming more commonplace even with corporate IT groups.

Statistically, the Millennials and Gen Xs & Ys are due to surpass the Baby Boomer traveler majority in a few years, and hotels need that time to make these changes in their service and amenities in order to appeal to the younger travelers.

We are indeed witnessing a changing of the guard, and it’s fascinating to watch the early adopters as well as those who are in denial.  Change is rapid and fluid with the younger generations, and just like newspapers, libraries, printing and marketing have undergone significant changes in their respective marketplace ecosystems, so is the leisure and business travel and meetings marketplace.

If you’ve heard me present or speak, you always hear me talk about the fact that for the first time in the U.S., there are four generations in the workforce. Identifying the generation of your traveler profile is becoming more important to corporate program and category owners. You need to know if your company has morphed from a Baby Boomer majority to a more diverse and younger mix of travelers. That insight and information will only help you craft better and more relevant travel and meeting policies, compliance tracking and most importantly, it will help you refine how you communicate your program and policies.

Because just as the suppliers need to change to accommodate the Millennials, so do you!  If you are still expecting people to come to your intranet web portal and haven’t incorporated new social media, gamification, and mobile strategies into your programs and communications, you may wake up one day to find that your employee audience has moved.

Stay relevant!

Do you have stories about how you’ve changed the way you manage travel because of the changing of the guard at your organization? If so, please share here!


Cvent and Lanyon Announce Merger

Posted by Lanyon on 11/29/2016

Cvent and Lanyon have merged


Lanyon Launches Smart Events Cloud 2016

Posted by Lanyon on 09/19/2016

Lanyon Launches Smart Events Cloud 2016


Meetings Today-Lanyon Launches Smart Events Cloud 2016-July 2016

Posted by Patrick Mendoza on 07/26/2016

Lanyon, a meetings and travel software company, released a new version of its Smart Events Cloud platform that features a number of significant enhancements, a simplified user interface and improved scalability.


Lanyon Launches New Functionality and Salesforce Integration for the Company's Smart Events Cloud®

Posted by Lanyon on 07/25/2016

New release delivers event ROI transparency for marketing teams


Lanyon Selected as Event technology Provider by Meeting Professionals International

Posted by Lanyon on 06/15/2016

Lanyon Selected as Event Technology Provider by Meeting Professionals International


Meetings and Conventions Magazine — 5 Tips to Make Your Event More Environmentally Friendly — May 2016

Posted by Lanyon Staff on 05/11/2016

Earth Day fell on April 22 this year. As happens every year, people from around the world agreed on that day to turn off lights, reflect on ways to make our planet cleaner and take steps to reduce waste. 
As we in this industry know, bringing together thousands of people can create a great deal of waste and emissions. However, we can make conscious decisions every day, at every event, to make sure we are doing all that we can to make our events environmentally friendly.

Read the original article here.


Lanyon Selected to Power GBTA’s Worldwide Events

Posted by Lanyon on 05/02/2016

Dallas, Texas (April 28, 2016) — Lanyon, a global leader in meetings, events and travel software, today announced that the Global Business Travel Association (GBTA) has selected the company’s RegOnline® software to power their global events. The agreement reinforces Lanyon’s commitment to provide best-in-class software to the association marketplace.


How Dreamforce Mastered Event Registration With Salesforce’s Scott Owens

Posted by Lanyon on 04/25/2016

Salesforce, the world’s leading CRM technology provider, is one of the most recognizable names in the tech industry. And with over 172,000 attendees, their flagship event, Dreamforce, is the largest software conference on Earth. They’re also a Lanyon customer.


PCMA Convene – 5 Tips to Max Out Your Mobile Event App – April 2016

Posted by Lanyon Staff on 04/11/2016

If you’ve attended an event, or even walked around any street recently, it’s a safe bet you saw a lot of folks walking around with their heads down, eyes trained on their smartphones, thumbs busily scrolling up and down their screens.

What’s so awesome about their phones? Most likely, they were engaged with an app. 


...read the original article here.


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