Lanyon Unveils Meetings and Events ROI Survey

Posted by Kevin Iwamoto on 05/07/2014

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Survey shows up to $2.2M savings on meetings, events, biz travel due to end-to-end event tech (http://bit.ly/R4H2YZ) #smartevents #GBTA

Irving, TX. May 7, 2014─Lanyon, a leader in meetings, events, and hospitality technology, today unveiled a survey it conducted in partnership with International Marketing & Technology Solutions (IMTS) to look at how organizations track Meetings and Events spend, and measure the Return on Investment (ROI). Entitled, “Best Practices to Track, Manage, and Measure Meetings and Events ROI,” the survey polled 201 Senior Vice Presidents, Vice Presidents, and Directors in charge of events at North American organizations with global operations, and annual revenue of $1 Billion or more. The survey revealed that, by enabling better visibility into meetings, events, and business travel spend; and providing access to Big Data, the implementation of end-to-end event-management software can enable organizations to save up to $2.2 Million1. The survey also revealed that companies that apply two best practices made possible by end-to-end event-management software─centralized meeting planning, and a unified travel and meetings policy─are best positioned to save. Download the Events ROI survey whitepaper from Lanyon’s website.

Infographic available through editorial contact jason.ferrara@lanyon.com.

“Nearly 9% of the average organization’s entire annual budget is spent on Meetings and Events2 and group travel spend is expected to jump by 6% or more in 20143,” said JR Sherman, President and Chief Revenue Officer of Lanyon. “It is no wonder that measuring the ROI of these programs is a top priority. However, the data required to determine this ROI typically resides in numerous separate departments across the organization. This makes it difficult to determine ROI because the information must be manually cross referenced from all of these separate locations. An end-to-end event-management solution that all stakeholders use for meetings, events, and travel provides a centralized, automated way to track costs, prove ROI, and gather business intelligence that can be used to grow the business.”

The IMTS survey also revealed that implementing end-to-end event-management software can enable companies to reduce their Meetings and Events budget by 10 – 25% per year. At the same time, it can provide full visibility into all Meetings and Events activity across the organization, making it easy to implement a centralized, global policy, with the ability to determine, and report ROI.

About Lanyon

Lanyon is the leading provider of cloud-based software for the Meetings and Events industry, and Transient Hotel Programs. Leveraging more than 40 years of industry experience, the Company enables thousands of associations, Small to Mid-sized Businesses and enterprise organizations around the world to drive efficiency, engagement and growth from their meetings, events and travel investments. Clients include 70% of the Fortune 500, 80% of the Business Travel News Corporate Travel 100, and more than 100,000 hospitality suppliers. For more information, visit Lanyon, today.


All trademarks mentioned herein are the property of their respective owners.

Media contact U.S.:
Jason Ferrara, Senior Vice President of Global Marketing, Lanyon
Office +1 (469) 619.0994 | Mobile +1 (773) 315.3400 | jason.ferrara@lanyon.com

Media contact EMEA:

Roland Tanner, Managing Director of EMEA, Lanyon
Office +44 1844.211644 | Mobile +44 7703.653496 | roland.tanner@lanyon.com

Connect with us:

Twitter @Lanyon
Lanyon on YouTube http://bit.ly/1fevY3S
ACTIVE Network™ Business Solutions on YouTube http://bit.ly/1k3fnic
Event Management Blog http://blog.regonline.com
Strategic Meetings Management Blog http://www.activeevents.com/learn


  1. Based upon Lanyon customer results: 10 – 25% average in annual savings with event management software
  2. Strategic Meetings Management: A Handbook of Emerging Strategies for the Next Generation of Meetings and Events Management, Aberdeen Group 2012
  3. Global Business Travel Association 2014 forecast

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