Get Your Event Mobile-Ready

Posted by Lanyon on 05/11/2015

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9 Steps to Take Your Event from Manual to Mobile

Mobile devices can go either way when it comes to events: they can be a big distraction, or a big help. Make sure it’s the latter for your event — here are the 9 steps every event planner should take to get the most out of mobile:

1. Offer Mobile-Friendly Event Websites and Registration

Keep mobile in mind when developing your event website and registration pages so that the content is accessible and optimized for viewing on mobile devices. This will enhance social media integrations, increase engagement and streamline the event registration process for attendees.

2. Provide Maps, Layouts and Schedules

Post mobile-accessible maps, room layouts and speaker schedules so your attendees can access all of the information they need — whenever, wherever.

3. Enable Social Media Sharing

Set up social media event pages and encourage attendees to share photos, links and other information about their experiences at the event. This way they’re not just ‘attendees’, but active participators in the event.

4. Enable Location-Based Engagement

Create a listing for your event with services such as Facebook or Twitter. Event attendees can then check-in when they arrive at the event and help you promote the event through their social networks.

5.   Provide Mobile-Ready Presentations & Content

Make all event and conference materials available for attendees to view or download on their mobile devices. This is not only a greener option for your event, but also saves attendees the hassle of carrying around all their brochures, schedules, and maps.

6. Create QR Codes

Quick response (QR) codes are two dimensional bar codes, readable by dedicated QR readers and smartphones. Users can quickly scan QR codes to download conference or event information and network by scanning contact info. By offering QR codes to your attendees you can save them valuable time and get excellent data tracking capabilities to help you plan your next event.

7. Create Mobile Surveys and Polls

Get valuable feedback from attendees and track trends using mobile surveys and polls [insert module url] before, during and after the event.

8. Incorporate Other Interactive App Options

Many mobile technology providers now integrate with other apps for your event, which is a great way to continue to engage your attendees and provide them with useful tools to support a positive event experience. Integrate with apps like Yelp, Google Maps and Google Calendar to provide your attendees with a seamless experience.

9. Create a Mobile Event Recap

Send attendees a message of thanks after the event that links them to a highlight video or a library of all the content covered in the event. By providing continued access to valuable event you can pave the way for feedback long after the event.

Mobile technology offers attendees the convenience and freedom to connect with events and the brands behind them wherever and whenever it suits them. By making it easier to connect, attendees are more likely to engage with your event. Use mobile event technology to streamline the entire experience, and make sure it’s one attendees will remember.

What’s Next?

Put it into practice with RegOnline by Lanyon — Click here to start your FREE account

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