Behind the Scenes at Gartner Symposium ITxpo 2013: Event Tech Tour

Posted by Kevin Iwamoto on 10/17/2013

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Here’s a report from Rebecca Yetzer, Content Marketer at ACTIVE Network, who attended a recent ACTIVE summit in Orlando, FL.

Here’s a report from Rebecca Yetzer, content marketer at ACTIVE Network, who attended the GBTA convention in San Diego, CA. – See more at: http://www.activeevents.com/learn#sthash.KMCmrqK9.dpuf
Here’s a report from Rebecca Yetzer, content marketer at ACTIVE Network, who attended the GBTA convention in San Diego, CA. – See more at: http://www.activeevents.com/learn#sthash.KMCmrqK9.dpuf

Three of Gartner’s representatives took the stage at the Gartner Symposium ITxpo 2013, during a session with ACTIVE Network Business Solutions customers, to share how ACTIVE ConferenceTM helps power Gartner’s events. Carla Beazley, Director, Worldwide Event Production, Pam Riccio, Global Business Operations Executive, and Jason Dube, Senior Director, explained how they achieve “matrix management” with ACTIVE Conference’s online registration, exhibit resource center, session access control, lead management, and surveys.

Online registration

Registrants use single sign-on (SSO) to register with their Gartner account and the registration data is integrated with the Gartner systems. And new accounts are auto-created during registration. Plus, there is proxy registration for employees, which helps the sales team register customers seamlessly across the globe – this year’s online registration for the symposium supported four languages via ACTIVE Conference.

Session Surveys

Surveys are used at Gartner to review session content and attendee integration. Gartner sends emails via ACTIVE Conference to collect feedback, starting with last year’s symposium attendees. The technology also allows them to survey the audience at the show to understand the attendee experience in real time, where they can make improvements, such as adjusting session room temperatures.

During the tour, ACTIVE customers were also able to see the event technology in action:

Stop 1 – Hybrid Event Webcasting

Tour participants saw the equipment that showed how videos capture speaker sessions to live stream to virtual audiences. Donny Neufuss, Senior Account Manager, MediaSite Event Services, Sonic Foundry, shared the most common question he receives: once event organizers have the content, they aren’t sure what to do with it. His advice is to use it to keep attendees engaged on a consistent basis. You can also use it to record metrics of what people are viewing and from which devices.

Stop 2 – Session Access Control

Attendees are scanned into sessions via their badges very quickly and easily. Event organizers are able to use the information collected from the scans to monitor sessions and control access. One of the tour members asked if the organizer is able to block sessions, and the answer is yes you can.

Stop 3 – Lead Retrieval

During the event technology tour, a lead management expert for Gartner explained the symposium will do close to 100,000 scans for lead retrieval!  The handheld devices scan the badges, pre-loaded with contact details supplied by the attendees, which allow exhibitors and sponsors to seamlessly capture the data.

Watch the video to learn more! Are you taking advantage of these key ACTIVE Conference features like Gartner does? Tell us how!


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