Betsy Bondurant – SMM Pioneer

Posted by Kevin Iwamoto on 10/02/2014

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SMM Pioneer Betsy Bondurant Asks:  “Why don’t more meeting managers turn their data into intelligence?”


Many of you in the industry know my good friend Betsy Bondurant, President of Bondurant Consulting. Betsy is one of the original pioneers of Strategic Meetings Management and managed one of the first SMM programs in the industry while she was with Amgen. Recently, she wrote for MeetingsNet questioning why SMM program managers aren’t turning basic information into big data that provides validation for their programs’ return on investment.


Betsy confirms what we at Lanyon have been evangelizing all along:  Combine the richness and power of  transient hotel spend with meetings and events spend to analyze and power information. Use this data to negotiate better rates, terms, and conditions with your preferred suppliers. Show your mastery of the enterprise spend data intelligence and put yourself on the road to success. 


Sharing ROI statistics with the event marketing team is another area of opportunity. Betsy says “It’s critical for the SMM program lead to collaborate with the event marketing team before, during, and after the event. Together, they can ensure that proper measurements are in place to design an effective event, operate it successfully, and measure the desired results. This data can be used to ensure that the target audience has been reached, to improve existing events, and to identify new areas of opportunity.” 


In summary, I think Betsy says it best in her Op-ed; “…those who are not collaborating around data with others in the organization are missing a huge opportunity. Don’t simply collect statistics. Analyze that data to determine trends, identify gaps, and make enhancements to meetings and events throughout the enterprise.” 


Thank you Betsy for validating what we at Lanyon have been advising SMM program managers and clients to embrace for years.


To read the full article, click here


Cvent and Lanyon Announce Merger

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Posted by Lanyon on 09/19/2016

Lanyon Launches Smart Events Cloud 2016


Meetings Today-Lanyon Launches Smart Events Cloud 2016-July 2016

Posted by Patrick Mendoza on 07/26/2016

Lanyon, a meetings and travel software company, released a new version of its Smart Events Cloud platform that features a number of significant enhancements, a simplified user interface and improved scalability.


Lanyon Launches New Functionality and Salesforce Integration for the Company's Smart Events Cloud®

Posted by Lanyon on 07/25/2016

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Posted by Lanyon on 06/15/2016

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Meetings and Conventions Magazine — 5 Tips to Make Your Event More Environmentally Friendly — May 2016

Posted by Lanyon Staff on 05/11/2016

Earth Day fell on April 22 this year. As happens every year, people from around the world agreed on that day to turn off lights, reflect on ways to make our planet cleaner and take steps to reduce waste. 
As we in this industry know, bringing together thousands of people can create a great deal of waste and emissions. However, we can make conscious decisions every day, at every event, to make sure we are doing all that we can to make our events environmentally friendly.

Read the original article here.


Lanyon Selected to Power GBTA’s Worldwide Events

Posted by Lanyon on 05/02/2016

Dallas, Texas (April 28, 2016) — Lanyon, a global leader in meetings, events and travel software, today announced that the Global Business Travel Association (GBTA) has selected the company’s RegOnline® software to power their global events. The agreement reinforces Lanyon’s commitment to provide best-in-class software to the association marketplace.


How Dreamforce Mastered Event Registration With Salesforce’s Scott Owens

Posted by Lanyon on 04/25/2016

Salesforce, the world’s leading CRM technology provider, is one of the most recognizable names in the tech industry. And with over 172,000 attendees, their flagship event, Dreamforce, is the largest software conference on Earth. They’re also a Lanyon customer.


PCMA Convene – 5 Tips to Max Out Your Mobile Event App – April 2016

Posted by Lanyon Staff on 04/11/2016

If you’ve attended an event, or even walked around any street recently, it’s a safe bet you saw a lot of folks walking around with their heads down, eyes trained on their smartphones, thumbs busily scrolling up and down their screens.

What’s so awesome about their phones? Most likely, they were engaged with an app. 


...read the original article here.


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