Conferences present huge opportunities for networking.
As we’re gearing up for Lanyon Live later this month, we want to think about all the ways we can bring people together at our event – because we truly believe that we’re all better together.
At Lanyon Live, you’ll meet others in your industry and be in direct contact with peers from the meetings, events, travel and hotel industries. We’re also bringing you the LINX – an exhibition hall chock-full of technology coming into our industries.
If you’re an event or meeting planner, this means you’ll be able to connect with travel managers and hoteliers – growing your network of venues, vendors and technology providers.
And if you’re a hotelier, you’ll be able to network with hundreds of meeting and event planners, as well as travel managers, that are sourcing venues – just like yours – for their next event.
We wanted to give you some quick tips on how to network at a conference. Check ‘em out for networking at Lanyon Live – and take them to your next conference, too:
1. Prepare for networking – before the event event begins!
Check out the event’s website, make note of any speakers you’d like to meet at the conference. Also, take advantage of social media – a lot of events include their event hashtag in emails and on their website. Search the event hashtag on any social media site, and you’re suddenly immersed in a community of others who are talking about the event!
Specific to Lanyon Live, download the Lanyon Live mobile event app to see speaker profiles, other attendees, and start networking early! Preparing for networking means you’ll make the most out of this huge opportunity. Make sure you follow #LanyonLive to get in on our event’s conversation early!
2. Go to the social events.
This is where people (attendees AND speakers) are unwinding and naturally more open to spend time chatting. A happy hour or breakfast social is the perfect place to meet new people at a conference, so definitely show up for these to make lasting connections.
We tend to listen with the intent to respond – which means we’re not really absorbing the conversation, since we’re only thinking ahead to our response. While networking, listen with the intent to learn something. Practicing empathetic listening will help you establish connections.
4. Share something personal.
But not too personal – keep it professional. Adding a personal touch on the conversation opens you up to the person you’re speaking with, creating deeper connections. If you’re having a conversation about dogs, bring out your smartphone to show pictures of Fido from home – and the person you’re networking with will remember that story long after the conversation.
5. Your “USP”.
This is especially important when connecting with influencers and thought leaders – your unique selling proposition. This is how you “sell” yourself in a conversation. Think about what makes you unique, what you bring to the conversation – and convince them on why they need it. Your USP is your personal brand, so think about what response you want people to have.
Think about these tips when developing your strategy for networking at Lanyon Live – and we’ll see you on October 25th!