The impact of meetings and events by Anthony Miller

Posted by Anthony Miller on 09/29/2015

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Last week, I was thrilled to be in San Francisco, attending one of the greatest conferences in the world.
This conference completely takes over the “The City by the Bay” — as people flock to hear the latest innovations from Salesforce and to enjoy everything that San Francisco has to offer. From the beautiful weather, the legendary cable cars, Alcatraz, Nob Hill, Coit Tower, Fisherman’s Wharf and more, attendees converged on the city’s hotels, restaurants, shops, museums, historic sites and other destinations.
It’s such a citywide event that nearly every hotel is sold out. In response to the massive turnout, the Dreamforce event organizers created the aptly-named “Dreamboat” — which is essentially a cruise ship that attendees can stay on during the conference, complete with all the amenities of an actual cruise…even including a martini bar. That must have been a great time!
This experience got me thinking about the massive economic impact that this one conference has on San Francisco and its surrounding areas.
If one user conference, with all of its attendees, can have an economic impact of more than $200 million for one city — imagine what the overall spend and economic impact is for the thousands of meetings held every day across the country. What’s the untold economic impact that these meetings and events bring to cities from San Francisco to Miami — and all points in between?
As we saw after the downturn of 2008, one of the first line items companies cut is meetings and events. Of course, we in the industry know this is folly.
We know that, fundamentally, business is better when people get together. Our friends at the U.S. Travel Association calculated that for every dollar spent in meetings and events, a $12.50 ROI is delivered — and that’s just the impact for the organization holding the meeting. Think about the economic impact felt by the airlines, rental car companies, CVBs, hotels, restaurants and shops!
These are some of the important reasons why Lanyon joined the Meetings Mean Business (MMB) board of directors. The mission of the MMB is to promote awareness of the incredible value that meetings and events contribute to the organizations that run them and the economy as a whole. It’s a story that must be told.
Spreading the word is vitally important — not only for our industry, but also for those industries and jobs that rely on meetings and events, whether directly or indirectly. It could be the people who own or work at the city’s restaurants, hotels, airlines — even the guy selling clam chowder in the giant bread-bowls at Fisherman’s Wharf.
As we come out of a summer that featured some economic uncertainty rattling the market, we must make sure our industry’s voice is heard — and that decision-makers understand the economic impact that meetings and events have on the U.S. economy, as well as on their own businesses. If not, we could see a massive ripple effect, hurting a wide swath of industries around the country and a possible repeat of the mistakes from 2008.
If you’re reading this, you’re in the biz too. Let’s all work together to raise awareness of the value that meetings and events bring to the organizations that run them and the economy as a whole.

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Lanyon, a meetings and travel software company, released a new version of its Smart Events Cloud platform that features a number of significant enhancements, a simplified user interface and improved scalability.


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Meetings and Conventions Magazine — 5 Tips to Make Your Event More Environmentally Friendly — May 2016

Posted by Lanyon Staff on 05/11/2016

Earth Day fell on April 22 this year. As happens every year, people from around the world agreed on that day to turn off lights, reflect on ways to make our planet cleaner and take steps to reduce waste. 
As we in this industry know, bringing together thousands of people can create a great deal of waste and emissions. However, we can make conscious decisions every day, at every event, to make sure we are doing all that we can to make our events environmentally friendly.

Read the original article here.


Lanyon Selected to Power GBTA’s Worldwide Events

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Dallas, Texas (April 28, 2016) — Lanyon, a global leader in meetings, events and travel software, today announced that the Global Business Travel Association (GBTA) has selected the company’s RegOnline® software to power their global events. The agreement reinforces Lanyon’s commitment to provide best-in-class software to the association marketplace.


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Salesforce, the world’s leading CRM technology provider, is one of the most recognizable names in the tech industry. And with over 172,000 attendees, their flagship event, Dreamforce, is the largest software conference on Earth. They’re also a Lanyon customer.


PCMA Convene – 5 Tips to Max Out Your Mobile Event App – April 2016

Posted by Lanyon Staff on 04/11/2016

If you’ve attended an event, or even walked around any street recently, it’s a safe bet you saw a lot of folks walking around with their heads down, eyes trained on their smartphones, thumbs busily scrolling up and down their screens.

What’s so awesome about their phones? Most likely, they were engaged with an app. 


...read the original article here.


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