Dreamforce 2016: A Game-Changer for Event Exhibitors

Posted by Timothy Mercer on 09/29/2016

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Earlier this summer, I had the pleasure of speaking with Scott Owens, Director of Event Technology at Salesforce. I was gathering information for a webinar. The topic: how the Dreamforce team has harnessed event technology and developed processes that allow them to produce the world’s largest software user conference.

During that initial conversation, I laid a little trap for Scott. I asked him what he thought the next big thing in event technology would be. Well, Scott was too smart to fall for that. The industry is full of potential next best things – too full to count.

In 2013, Apple was gearing up to release their smart watch, and people were declaring that wearable tech was the next big thing. Here we are, three years later and even Apple is dialing back its rhetoric. Yet every so often I still hear or read someone talking about how wearable tech is (still) the next big thing.

And you know what? It might be.

My point is that a smart and cautious person avoids making predictions vis-à-vis next big things – especially when he knows he’s being taped. And Scott Owens, being a smart and cautious person, was not having any of it.

However Scott did say something that stuck with me. It came up when I asked him about exhibitors at Dreamforce, and what’s on the horizon for them.

"I really think that the future of lead retrieval is CRM integration,” he said. “And I think it's obviously Salesforce integration.” That stuck with me. Mostly because I was hearing the same thing around the Lanyon office.

At Lanyon, our product development team has been working tirelessly to further integrate our event management products with Salesforce – to make life easier for event planners, marketers and sales teams. And at this year’s Dreamforce we’re proud to be working with Salesforce to put our newest integration into action at the world’s biggest user conference.

Our new exhibitor Salesforce integration allows exhibitors and sponsors from the event floor to meet people on the event floor, quickly scan their contact information and have it automatically sync with their company’s Salesforce instance. So that their sales and marketing teams can act on those leads right away. A process that could once take days following a big conference can now be completed before you even pack up to head home.

So if you’re going to Dreamforce, stop by our booth #2229 for a closer look at how Lanyon and Salesforce have come together to change the way exhibitors engage with leads and prospects at events.

Or check out this great interview with Scott Owens, Salesforce’s director of event technology, to learn more about how Lanyon technology helps make this industry-leading event possible.

We hope to see you in San Francisco.

For more information visit: www.dreamforce.com

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Posted by Lanyon on 11/29/2016

Cvent and Lanyon have merged


Lanyon Launches Smart Events Cloud 2016

Posted by Lanyon on 09/19/2016

Lanyon Launches Smart Events Cloud 2016


Meetings Today-Lanyon Launches Smart Events Cloud 2016-July 2016

Posted by Patrick Mendoza on 07/26/2016

Lanyon, a meetings and travel software company, released a new version of its Smart Events Cloud platform that features a number of significant enhancements, a simplified user interface and improved scalability.


Lanyon Launches New Functionality and Salesforce Integration for the Company's Smart Events Cloud®

Posted by Lanyon on 07/25/2016

New release delivers event ROI transparency for marketing teams


Lanyon Selected as Event technology Provider by Meeting Professionals International

Posted by Lanyon on 06/15/2016

Lanyon Selected as Event Technology Provider by Meeting Professionals International


Meetings and Conventions Magazine — 5 Tips to Make Your Event More Environmentally Friendly — May 2016

Posted by Lanyon Staff on 05/11/2016

Earth Day fell on April 22 this year. As happens every year, people from around the world agreed on that day to turn off lights, reflect on ways to make our planet cleaner and take steps to reduce waste. 
As we in this industry know, bringing together thousands of people can create a great deal of waste and emissions. However, we can make conscious decisions every day, at every event, to make sure we are doing all that we can to make our events environmentally friendly.

Read the original article here.


Lanyon Selected to Power GBTA’s Worldwide Events

Posted by Lanyon on 05/02/2016

Dallas, Texas (April 28, 2016) — Lanyon, a global leader in meetings, events and travel software, today announced that the Global Business Travel Association (GBTA) has selected the company’s RegOnline® software to power their global events. The agreement reinforces Lanyon’s commitment to provide best-in-class software to the association marketplace.


How Dreamforce Mastered Event Registration With Salesforce’s Scott Owens

Posted by Lanyon on 04/25/2016

Salesforce, the world’s leading CRM technology provider, is one of the most recognizable names in the tech industry. And with over 172,000 attendees, their flagship event, Dreamforce, is the largest software conference on Earth. They’re also a Lanyon customer.


PCMA Convene – 5 Tips to Max Out Your Mobile Event App – April 2016

Posted by Lanyon Staff on 04/11/2016

If you’ve attended an event, or even walked around any street recently, it’s a safe bet you saw a lot of folks walking around with their heads down, eyes trained on their smartphones, thumbs busily scrolling up and down their screens.

What’s so awesome about their phones? Most likely, they were engaged with an app. 


...read the original article here.


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