Lanyon vice-president of industry strategy Kevin Iwamoto tells William Wadsworth about the increasing importance of conference and exhibition technology in Asia, and how its information can justify your event.
Q&A background: As the Philippine MICE sector gathers momentum, events organizers must increasingly justify the time and expense of running bigger and better conferences and exhibitions. Thankfully, specialist technology enables events professionals to do just that.
Dallas-based Lanyon already helps thousands of organizations and hotels around the world to better engage their customers, reduce costs and grow revenue. At last November’s inaugural MICE Asia Pacific (APAC) Exhibition, in Singapore, for example, the Lanyon RegOnline system sped conference registration, made positive first impressions, and gave event organizers Oliver Kinross detailed data for reports, badge printing, and marketing.
...Read the full article here: http://www.micenewsph.com/