How Dreamforce Mastered Event Registration With Salesforce’s Scott Owens
Posted by Lanyon on 04/25/2016
Salesforce, the world’s leading CRM technology provider, is one of the most recognizable names in the tech industry. And with over 172,000 registrants, their flagship event, Dreamforce, is the largest software conference on Earth. They’re also a Lanyon customer.
Scott Owens, Salesforce’s director of event technology, calls in this month for a candid conversation about the challenges and triumphs that have gone into building one of the world’s most influential customer events – and how choosing the right event management technology for online registration made it possible.
We’ll also discuss how Dreamforce exemplifies the Salesforce brand – not just through logos and content, but through the event experience itself. From registration and check-in to surveys and follow-up, Salesforce harnesses event management technology to ensure that everyone who attends Dreamforce enjoys the seamless event experience that they’ve come to expect from the leader in customer relationship management.
How Dreamforce Mastered Event Registration with Salesforce’s Director of Event Technology, Scott Owens
Register for the webinar here.
- Why Salesforce sees its brand as more than just a logo
- How Lanyon supports Salesforce’s brand through a frictionless event experience
- How the Dreamforce team tried to “break” our check-in software. And failed.