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Business Travel News - Marketing Embraces SMMP: Are Travel Managers Ready?


Posted by Lanyon on 01/07/2016

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In 2016, Business Travel News will feature a quarterly dialog with strategic meetings experts, ranging from technology gurus to data hounds to corporate meetings managers who have demonstrated practitioner prowess. For the first installment of the series, BTN editor-in-chief Elizabeth West sat down with the virtual founders of strategic meetings management—Lanyon’s vice president of industry strategy Kevin Iwamoto, strategic meetings management coach Debi Scholar and CWT Meetings & Events senior director of global SMM strategy and solutions Kari Wendel—to talk about the state of SMM and how mainstream adoption has evolved the sophistication of the practice. 

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