One-half of Travel Buyers currently have or are in the process of creating a consolidated meetings, events and/or travel program, according to new research from the GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA). This marks a 14 percent growth in adoption over the past five years including a 28 percent increase in completed consolidation.
The study, Meetings, Events, and Travel Programs: Consolidation Drivers and Barriers
, sponsored by Lanyon, surveyed more than 200 North American and European Travel Buyers or Travel Intermediaries. It revealed Buyers with consolidated programs almost all say their travel (96 percent) and meetings (94 percent) programs are consolidated, while less than half say the same of their events program (43 percent).
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