ONE-HALF of Travel Buyers currently have or are in the process of creating a consolidated meetings, events and/or travel program, according to new research from the GBTA Foundation, the education and research arm of the Washington-based Global Business Travel Association (GBTA). This marks a 14 per cent growth in adoption over the past five years including a 28 per cent increase in completed consolidation.
The study, Meetings, Events, and Travel Programs: Consolidation Drivers and Barriers, sponsored by Lanyon, surveyed more than 200 North American and European Travel Buyers or Travel Intermediaries. Released on Thursday, the research is also the subject of an education session today, at 10am (July 27), as part of GBTA Convention 2015 in Orlando, Florida.
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