Kevin Iwamoto, Lanyon¹s vice president, industry strategy, has been around the strategic meetings management block a time or two. So he¹s a great source for knowing what helps and what hinders companies on the path to better capturing and managing their spending on meetings and travelpreferably together.
Currently he¹s on a mission to stop referring to ³consolidation² and start advocating ³collaboration.² The latter suggests optimizing the way your company works while the former gets people worried they¹ll be consolidated out of their jobs. Also at play, he says, is a lack of C-level awareness of the opportunities merging meetings and transient travel represents.
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