Created by the U.S. Travel Association in 2009, the D.C.-based Meetings Mean Business Coalition continues to showcase and promote the value of face-to-face meetings and events with awareness-raising initiatives like the first annual North American Meetings Industry Day, held this April.
As players across the span of the industry are discovering, the group market delivers greater economic impact than they may have previously known–with much of that impact under-realized or untapped because of budget sensitivity, planning and operational inefficiencies, or under-informed decisions.
Uniquely positioned to solve these issues and unlock the full potential of meetings, events and travel is Dallas-based Lanyon.
Since 1984, the company has evolved technology solutions for managing the changing demands of the meetings, events and travel industries. Now with 13 offices worldwide, Lanyon offers unprecedented insight into the challenges facing planners, buyers and suppliers–and the solutions and products to match.
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