A growing awareness of face-to-face engagement effectiveness, as well as the significant percentage of budget allocated to meetings, events, and travel (MET) will prove to make 2015 a milestone year in elevating the measurement of these practices on the fiscal priority list. As we see continued consolidation of meetings and events processes and solutions, increasing numbers of organizations will optimize their Strategic Meetings Platforms to aggregate additional pockets of spend in all functions, delivering new levels of efficiency to their bottom line. Equally, we will see tangible ROI growth achieved by connecting participant experiences with cutting edge tech that maximizes "So-Lo-Mo" (social, local and mobile) engagement to deliver increasingly relevant content throughout the year.
Social. One of the top reasons participants invest in attending face-to-face events is the chance to network and learn from peers and industry experts. Until recently, it was difficult to facilitate networking at an event and draw true value from the activity. Most efforts left attendees wandering around events squinting at badges in a futile search to connect with the right person to advance their career or business. Today, new technologies within mobile apps can help enable networking and even make recommendations that facilitate one-on-one meetings. In addition, the latest event apps allow attendees to share event content and discussions before and beyond the venue through social channels such as LinkedIn and Facebook.
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