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Hotel Executive - Drive More RevPAR from Group Meetings


Posted by Lanyon on 09/03/2015

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Ask any hotel executive what their top goals are and they will unanimously say driving more revenue from group meetings, selling more room nights, and increasing market share. Hotels can’t just keep hiring sales headcount in order to increase market share, generate more leads, and respond to eRFPs. Additionally, the coverage they would need to expand market share is cost prohibitive and daunting at best—especially overseas in Asia-Pacific, Latin America, Europe, the Middle East, and Africa.

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